Child Care Swot Essay

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“For this assignment, I chose to analyze and comment on a Daycare Business Plan for “The Toddler Warehouse” (http://www.bplans.com/child_care_business_plan/executive_summary_fc.cfm). “We will make good use of the SWOT tool (Strengths, Weaknesses, Opportunities, Threats) for the overall analysis, and later we comment on the veracity and applicability of the plan for a professional daycare center”. “Strengths – The Toddler Warehouse (TW) will be “a full-service childcare, development facility that cares for toddlers from age three to five.” ” This is a clearly a strength since TW places the idea of “full-service” as predominant in its format and summary”. “TW will concentrate on “the upper end of the market: double-income professional parents.” “Again, a major strength in that it is predominately this demographic type that both have the funds available for child care, and the interest and resources to see that their child is placed within a more nurturing and forward-thinking environment” (See: Sciarra, 2002). “Weaknesses – While the business plan for TW does not directly reference the economy, one would ask for a bit more information on the actual structure of the demographic make up of the community, the areas from which they believe they will draw clients, the housing prices, median income, etc”.( For example, they have set their primary clientele at a relatively high-end (2 earners over $100K in income)”. “TW wants 40 of those families within the first few months”. “How many ChildCare centers operate within a 5 mile radius of their proposed location? “ Is their location in an appropriate pattern for the workflow for their demographic need (e.g. would it be easy for the demographic need to drop off their

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