But the REVLON advertisement clearly conveys why their make- up collection is best. In this ad the diction used appeals to more females. The advertiser used celebrity endorsement to persuade one to purchase their product. Susan Sarandon is a well-known actress. The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON.
The sexy words “eye candy” and “wink wink” grab people’s attention, and the products are not bad because they are in fashion and feel comfortable. Perspective for Producers Sale orientation is an important philosophy in marketing management (Lamb, Hair, McDaniel, 2009). Producers will absolutely want to sell as many products as possible. The ones from A&F can earn a niche in the market and become popular by its special design. As an A&F spokesperson said he could enumerate “at least 100 reasons why a young girl would want thong underwear” (Plagiarism, n.d.).So clothing producers should not miss the demand of young children’s market.
Natasha Eason Engl Comp Sec 214 Sept 20, 2011 Ad Analysis Essay Cover Girl is one of the most successful cosmetic companies in the world. In this ad Cover Girl is trying to endorse the product Exact Eyelight Mascara. The ad to me seems to target young and middle age woman of any race or some men that think that they can make their women (spouse) look like the model in the ad. The ad uses white and nude like colors, very large text and a very close up picture of the model to show how the new mascara will bring out a person’s eye. It shows the four different shades that the mascara is available in on the side to try to get the target audience attention.
Because they competed in pageants as little girls, their mindset might be different from other girls. They may feel like appearance is everything and because they learned how to use their appearance to get whatever they want, they could very well become sexually active a little earlier than they are supposed to be. And because of their becoming sexually active early, there could be an increased chance that they could become pregnant while they are still in school. This could very well lead them to becoming pageant parents themselves, and in doing so starts the chain of events all over again in a never ending circle of corrupting young, innocent minds. All of this is a possibility because these girls started competing in pageants to
C: Brand-power For the mothers, they treat Disney brand is high quality, trustworthy and familiar. So they can trust the brand with any doubts. And they have the saying in deciding what to buy for their kids. Since their positive image of Disney, it has the market. For the children, the popularity of Disney characters could best push the advertising process D: The cooperation with other firms (like Kroger)could largely lower its risks.
But not all the pageants have this requirement. Beauty pageants are one of the fastest growing businesses in America grossing over 5 million dollars. The parents invest so much money into a pageant that they have to hire a make-up artist, hair stylist, sing or dance lessons, lodging to pageant locations, entry fees, the different outfits, etc. Its mind boggling that the prize money is less than the preparation for these pageants. On a September issue of People magazine shows a transformation of a normal little girl into one the contestants for a pageant, the total cost was $3,703 for wiglet, dress, and to boots that took 3 hours to complete.
CHILD BEAUTY PAGEANTS The idea of Beauty Pageants started back in 1921 when the owner of an Atlantic City hotel thought of the idea in order to promote tourism. The winner of these contests would gain the title of Miss America, this has been a yearly event ever since. Then when the 1960’s came about pageants were becoming so popular that a ‘Little Miss America’ was started, originally open to 13 – 17 year olds but by the time 1964 came around there were over 35,000 participants which prompted an age division. Now a days children as young as two and three also participate. Beauty pageants as we know them today arisen in the late 1960’s in Miami, Florida.
Why should children be encouraged to diet at such young ages? Due to the huge amount of children on diets, I believe that kids shouldn’t be able to participate in beauty pageants. Children are seen as a sex images in beauty pageants. These pageants frame the children into becoming sex objects. At such a young age, children shouldn’t be exposed to such things.
Sarawee Nattee, has won the title of 'most beautiful' at the final of Miss Tiffany Universe 2009, a ladyboy beauty contest, held in Pattaya, Thailand. “Resplendent in a figure-hugging grey and black dress, Sorrawee Nattee wept tears of joy after being crowned Thailand's most beautiful transsexual at a unique pageant. She appeared overwhelmed by hordes of photographers, camera crews and well-wishers”. Chinese media described Sarawee Nattee as “she”, who dressed like women, won beauty contest, so the gender identification is quite self-evident. Therefore, these evidences show that ladyboys tend to be more feminine in their appearances.
It seems today that a vast majority of society believe that pageantry is just a manifestation of sexism. Today, more beauty pageants are being organized; specifically child beauty pageants. There is a large portion of society who does not agree with the idea of entering a young child into the world of pageantry. By participating in pageants, one can gain self-confidence, obtain social skills, and become more aware of world and community events. We were introduced to the child pageant industry in the 1960’s.