Chief Culture Officer

2258 Words10 Pages
Chief Culture Officer – How To Create a Living, Breathing Corporation After having studied American culture for more than two decades and written several recognized books on the topic Grant McCracken can not just be considered as a random self-proclaimed culture expert, but more like a ‘CCO’ for business management consulting – now he is predicting the next right move for businesses to succeed. The core message of his work from 2009 ‘Chief Culture Office – How to Create a Living, Breathing Corporation’ is clearly that every company needs a CCO (Chief Culture Officer) due to the many opportunities and threats that culture brings into business. Understanding and being able to read the culture professionally is crucial to a company’s success - not dedicating a senior management position to culture is a major failure according to the leading business anthropologist. Throughout the book McCracken provides the reader with a large number of real life examples to demonstrate his thinking. These examples surely help the reader to understand the issues and by using this rather practical approach McCracken succeed in making the book interesting and useful for everyone who might be interested in the world around us. The writing style is not too sophisticated and the book, including his personal CCO candidates and a tool kit for the rising CCO, is well structured. However, the foreword is slightly disturbing because McCracken claims that the lesson of past failures is that ‘The American corporation needs a new professional. It needs a Chief Culture Officer’, so it feels like he tries to sell the book as something groundbreaking and as he just invented a new occupational destination. That is not really the case because (1) the abbreviation CCO (Chief Communication Officer) already exists and (2) other companies such as Google claimed at least 3-4 years before this book was
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