The acquisition of NeXT brought back Steve Jobs and his operating system he developed at NeXT step. This operating system was to become the basis for the new operating system for Apple computers. The resignation of Gil Amelio was where the change at Apple really begins. The empty CEO seat helped Jobs obtain an expanded role and eventually become the latest CEO of Apple Inc. Jobs dove in head first and immediately the changes were felt throughout the company. Decisions needed to be made quickly and Steve Jobs was the man to make them in order to turn the company he started around.
Case Study 1 Midsouth Chamber of Commerce (A): The Role of the Operating Manager in Information Systems Introduction In order to increase efficiency and productivity of the Midsouth Chamber of Commerce (MSCC), Leon Lassiter, Vice President of Marketing, decides that MSCC could benefit from a systems and software upgrade for each division. However, Mr. Lassiter’s effort to accomplish this failed as additional steps were not taken in order to ensure a smooth and seamless transition. Background Leon Lassiter, Vice President of Marketing for the Midsouth Chamber of Commerce (MSCC), conducted an assessment of each division within the organization. His findings concluded that information systems were limited in capability and lacking in operational capacity to better support its members. Mr. Lassiter realized that new information systems for MSCC would have to be eventually implemented.
MIS309 Homework-Assignment 1 1. Apple achieved business success through information-Steve Jobs had a product idea but then he realized it was the wrong path by studying what people were doing and using. He took that information and knowledge and developed something better. Information technology-by working with creative, innovated, competent people who are experienced in writing code and people who watch out for trends in new gadgets and are able to come up with competitive new technologies. People-Apple studies their consumers to find their wants, he surrounded his company with creative, innovated employees who could fulfill those customer wants, and he has built a successful brand that has customers returning to buy Apple products.
Rather, the relied on secondary sources which may not be realistic at times to compile their own profile for the consumers. Meaning, the satisfaction of the consumers’ needs was not their priority. • B.C. Packers in making a decision whether to enter the market, contemplated on the amount to spend on the promoting and advertising their product during its introductory year. • Mr. Mclvor had tentatively decided to reinforce the company’s sales capacity in the industry by considering its either to use brokers or hire and training its own sales force.
But in the meanwhile smaller competitors started to quickly erode market share with prices cut. In 1997, instead of cutting prices, UST reacted to the growth of this value players with the introduction of premiumRed Seal but it was late considering that other brands were already successful in this segment. Moreover, UST is over dependent on smokeless tobacco business that contributed in 1998 for about 97% of
The report uncovers the existing problems which led to the Innostat’s loss of market share. The problems generally lie on three different layers: department problems, Inter-department problems, and problems in the whole organization. The result of the interactions of these problems is the lack of innovation in the organization, which further leads to the slow development of successful new products. To address the short run needs of Innostat and sustain the company’s long run profit, the strategy consisting of three stages is developed and elaborated. Stage one is to develop a successful new product and introduce it into the market in the short run.
Video Case Teaching Notes Video: GM Global Research Network Time: 11:02 Summary: GM’s top managers realized that the organization was too self-contained and that to increase its competitiveness, they needed to change the company’s business model. They restructured GM to create a global team environment for research and development. By building an extensive network of engineers that allows it to tap into R&D expertise around the globe, GM aims to reach the level of innovation required to differentiate itself from its competitors. Topics Covered: ▪ Globalization ▪ Global teams ▪ Research & Development ▪ Innovation ▪ Technology Discussion Questions: 1. How does technology influence organizational structure at GM?
1. What is the most compelling justification for attempting to calculate a return on marketing investment? a. The most compelling justification for attempting to calculate a Return on Marketing Investment (ROMI) is the discontent with traditional metrics, which does not allow managers to assess the future performance of their firm at any moment. While the traditional accounting methods are good to measure past performance and financial stature, it does not allow for managers to see the impact or value that marketing has on the bottom line.
Brian McMillan and Kevin Fowler were charged the task of redeveloping Leitax’s consensus forecasting process as Leitax prior to this development were experiencing negative benchmarks. In my analysis of this case study I will analyze some of the issues Leitax faced using potential alternative viewpoints and analogies to the healthcare industry. Metro Challenges: • Initially, Leitax’s main issue was the lack of communication amongst all departments involved in the big picture of producing and selling a product. Sales, finance, market, and production lacked communication to the point where separate forecasting budgets were being prepared by individual departments. The poor cross-functional integration o the supply/demand planning activities resulted in miscues and negative benchmarks.
It was partly Klemets fault why the globalization did not produce the outcome that was expected. What should Klemets have done differently and how could he correct the errors that were made? We will also take a closer look at how Raisio decided to take their product global. Did Raisio use a global standardization strategy, localization strategy, transnational strategy or an international strategy? The first problem that Raisio faced when they decided to take Benecol margarine global was their lack of experience of taking products global.