Chapter7 Essay

422 Words2 Pages
 Question 1 Part 1: (According to the text) Derived Demand: Organizational demand that ultimately comes from (derives from) the demand for consumer goods. Part 2: I currently work for the Royal Pasific Hotel and Resort. We have had close to 100% occupancy since the end of september, even though is supposed to be "are slow season". The main reason for the recent demand in hotel rooms during "are slow season" is because of Halloween horror nights. This is an example of Derived Demand.  Question 2 It is very important for marketers to understand the roles of the buying center for a couple of reasons. For one the buying center consists of users, influencers, deciders, approvers, buyers, and gatekeepers. If marketers can understand the roles of all the participants in the buying centers they will understand the purchasing decision process for all 6 members of the buying centers. Lastley if marketers understand the roles of all the members they will be answer imprtant questions like Who influences the users, inflencers, deciders, approvers, buyers, and gatekeepers?  Question 3: .IBM a corporation is trying to purchase a sales meeting space. When finding a meeting space there environment will influence there purchase. Corporations such as IBM are heavily influenced by the current and expected economic environment, such as their level of primary demand. Another Factor would be price, a buyers decision is influenced with the supplier who offers the lowest price, best product, or most service. A current influence may be if in a recession IBM's budget may be cut lower, whereas in a good times in the economy IBM's budget will increased.  Question 4: A catering sales manager would handle a mother and daughter making arrangements for her wedding differently from a meeting planner from a major
Open Document