holds real benefit and meaning for consumers will give companies an edge but success means the evolution of a company from mere share leader into true brand leader. ISSN: 0001-8295 Reference: 37AC171 Keywords: Apple Computer, Brands, Leadership, Marketing strategy, Starbucks Coffee, Wal-Mart Article citation: , (2011) "iPhone and apps (the brand management and
Licensed to: iChapters User Global Marketing, Third Edition Kate Gillespie, H. David Hennessey Vice President of Editorial, Business: Jack W. Calhoun Editor-in-Chief: Melissa Acuna Executive Editor: Mike Roche Managing Development Editor: Joanne Dauksewicz Editorial Assistant: Kayti Purkiss Vice President Marketing: Bill Hendee Senior Marketing Communications Manager: Sarah Greber Senior Content Project Manager: Kim Kusnerak Production Technology Analyst: Emily Gross Media Editor: John Rich Frontlist
[pic] 4 YEAR BA (HONOURS) IN HOTEL MANAGEMENT HOSPITALITY MARKETING & CONSUMER BEHAVIOUR HM 02 / 11 Module Handbook 2009-2010 Module Tutor: S. P. Rath Email firstname.lastname@example.org email@example.com Module Code HM 02 / 11 Module Title Hospitality marketing & Consumer Behaviour School/s involved in delivery Institute of Hotel Management- Aurangabad Name of Course(s) BA
UNIVERSITY OF SINGAPORE School of Business Department of Marketing MKT3416 Business-to-Business Marketing Instructor: Associate Professor Lau Geok Theng Office: BIZ1 Mochtar Riady Building 08-10 Tel: 6516-3179 Fax: 6779-5941 E-mail: firstname.lastname@example.org Session: Semesters II, 2011/2012 Course Objectives This course seeks to acquaint participants with the basic concepts, tools and frameworks in business-to-business marketing. Participants are exposed to the unique challenges in
MM255 MARKETING MANAGEMENT 2012/13 Course Convenor: Dr Nikoletta-Theofania Siamagka Lecturers: Dr Christine Phillips (Email: C.B.Phillips@henley.reading.ac.uk) Dr Nikoletta-Theofania Siamagka (Email: N.Siamagka@henley.reading.ac.uk) Lectures: Monday, 09:00-11:00, URS LLT Tutorials: Weeks 8, 10 & 12 Aims of the module: To provide students with an in depth understanding of marketing theories and concepts, and the strategic marketing tools and techniques used in the business world.
E T I N G CHAPTER 1 CHAPTER 2 CHAPTER 3 The field of marketing The marketing environment Gathering marketing information 1 2 38 76 113 114 152 200 231 237 238 276 312 346 388 417 pa rt 2 u n d e r s ta n d i n g m a r k e t s CHAPTER 4 CHAPTER 5 CHAPTER 6 APPENDIX A Market segmentation and targeting Understanding the consumer market Understanding the business market The international market pa rt 3 T H E M A R K E T I N G M I X CHAPTER 7 CHAPTER 8 CHAPTER 9 CHAPTER 10 CHAPTER 11 APPENDIX
Description Information systems organizational and managerial principles and theories that describe the role played by various types of information systems in organizations designed to support management in the areas of finance, manufacturing, marketing databases and data communications essential for creating successful, competitive firms. Required Text Laudon, Kenneth C., Laudon, Jane P.(2012). Management Information Systems (12th ed.). New Jersey: Pearson Prentice Hall Publishing
Research Proposal: Pricing strategies of the foreign restaurant companies in China Programme: International business management Contents: 1. Research Background 2. Research aim and objectives 3. Literature review 1) International marketing entry and developing 2) Global pricing 4. Methodology 5. Timetable 6. Conclusions 7. References Research Background: When talking about eating, no country in the world can come up to China. As an old Chinese saying goes, “Hunger breeds discontent”