Changing Trends In Bollywood

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Changing Trends Of Bollywood in the last two decades Bollywood aka Hindi Popular Cinema celebrated its centennial year with breaking away from its ‘formulaic’ film narration pattern during the 1990s. Throughout the 1990s, various forces combined together to give a new economic & cultural sensibility to the films, different from the foregone era. The latest generation of filmmakers began the trend of patronizing Indian tradition and heritage (Indianness) for ‘global consumption’. The present day worldwide popularity of the Hindi Popular Cinema as ‘the new cool in international cinema’ (Banker, 2001:7) is the result of 20 years worth of hard work discernible through celebrated films like Rang De Basanti (2004), Dilwale Dulhania Le Jayenge (1998) & the Oscar nominated Lagaan: once upon a time (2001). In the year 1998, the government of India granted Bollywood the status of an industry considering the huge sums of money invested on it and the return that the films brought from its international market. The sudden illustrious change in Bollywood was caused mainly due to the liberalization of the Indian economy and that of the world from the socialist principles. With lesser restrictions and increased funding, Popular Cinema witnessed a major expansion. ‘Invasion’ of the satellite television that was at first perceived as a threat, later enabled convergence of the two most popular forms of mass communication in India-cable television and films. The turnover has been beneficial and mutual. Globalisation quintessentially exposed the Indian middle class to international markets and cultures. Thus the market and its commercialism made Bollywood compete with the most successful film industry of all times-Hollywood. Cognizant of this, Bollywood had to revitalise to hold its audience back as well as to tap into its overseas market of NRIs. There was now a new generation

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