In addition, acquisitions of succeed brands also expanded Smucker’s product diversities and market shares. Those brands were already well known among customers, therefore, acquisitions like that helped Smucker increased corporation international exposure and also strength its barging power while compete with other companies. The distinctive competence of Smucker could be referred as its combinational operation of acquisition and new products development. Smucker always acquired after carefully selection. Except being leading companies, those brands acquired by Smucker also had close relation with its existing products.
Executive Summary As the biggest chain of company-owned and -operated budget motels in the United States, Motel 6 has a number of advantages that will provide continued success into its future in motel industry. Services is the biggest strength of the motel and is evidenced by the loyal customers. Motel 6’s profits have been fluctuating up and down between 3 to 4 percent of annual revenue per room since 1995, and the company expects that will be gradually increasing by entering the extended-stay market. The study of traditional budget motels were losing customers to extended-stay properties, and the growing acceptance of the extended-stay concept could make it easier for Motel 6 to enter the market. However, Motel 6 has some disadvantages.
If historic trends are any indication of future performance, Costco must react proactively and remedy this matter immediately. Conversely, the foreign markets are heading in the opposite direction. Costco’s sales data indicates positive sales growth outside of North America. The company’s most profitable stores are in Korea and Taiwan. Between 2004 and 2009, Costco’s sales in Taiwan’s $72 billion retailing market have tripled.
What do you think of Rapoino’s strategic direction for Live Nation? We feel that Rapino’s strategic direction for Lince Nation is on the right track to being very successful. Since 2005, the company created a separate business and became the world’s largest events and live music promoter. This means that their business presence is well known and highly respected on a domestic and international level. Live Nation has a growth strategy that has attracted the biggest entertainment stars.
Now they must align their marketing strategy to cohesively coincide that of their business plan to bring in the clientele that will make them the most profitable. Amber Inn & Suites, Inc. has two main classes of customers; business travelers and leisure users. The problem that arises given the increased marketing and advertising costs is whether or not to expand their marketing and advertising initiatives/investments between guests who are on leisure or on business. STRENGTHS | WEAKNESSES | - Location (close to airports, office complexes, shopping centers)- Good
In years to come Japan entered the world of electronics and here too it brought in a revolution. Japanese Keiretsu corporations such as Hitachi and Sony copied and produced quality electronic hardware which was facing high demand because of the growing global computer industry. Japan had the advantage of cheap labor, which enabled it to take on the American companies head on. By the late 1980s, Japan was one of the best destinations in the world. The Japanese people had one of the highest standards of life in the world and also had the world’s longest life
The combination of comfort with English, combined with the relatively liberal political and media environment of India, is resulting in a huge American influence on this middle class. Also contributing are the increasingly strong people to people links between America and India. The middle class is thus developing aspirations that are in line with this psuedo-western mindset. It seems that for now these aspirations are mostly consumerish and professional, not political”. But the most defining feature of this middle class has been the fact that despite moving up the ladder in the consumption chain, it has not lost view of its “traditions” which does appear contrasting but is the path chosen.
As a result, consumers are more likely to spend on a good quality rental services that provide newest on-demand movies. • Change in technology – as I mentioned before, smart TVs are one of the favorable technological shifts that helped movie rental industry to gain bigger market share. Companies that provide high-speed Internet services are also key players because their product affects the demand for online movie streaming. These technological changes and many other innovations helped movie rental industry to prosper but there might be other innovations that could impact companies like Netflix. Continuous research and development is the key to changes in technology and Netflix has to stay on top of it all.
Problem Statement: How to increase the sales revenue of the Cottle India’s toothbrushes. And which type of brush to be focused in order to increase the overall profitability. Analysis: Cottle India is doing well in India as it sales has grown year on year (18.5% increase 2008-09). It enjoys a market share of 38 % as of 2009. Also the oral care industry is growing (47% increase 2004-2009) due to increase in disposable income and influence of the western culture.
Over past five years Kodak’s market share has eased by 6%. Due pricing policy, both Fuji’s and Polaroid US dollar sales have grown over 15% in the past five years, compared with Kodak’s 3% growth rate. As Kodak customer research shows 50% of buyers were Kodak loyal, however with no specific knowledge on photography and simply buying on price alone. Whilst brand loyalty is still important, there is a growing body of price-sensitive consumers. To drive both market share and earnings Kodak proposed to introduce a new brand “Funtime” at Fuji and Konica’s price level, setting it 20% below the price of Kodak’s flagship Gold Plus brand.