It may involve the use of questionnaires, interviews with customers, experiments, and many other approaches (Perreault, Cannon, & McCarthy, 2009, p. 202).” Kudler Fine Foods must perform quality marketing research if they hope to remain successful with their current stores given the local competition from other stores in the area. Market research also includes the process of systematically gathering, recording and analyzing data and information about clients, rivals and the market. Its uses include helping create long term business plans, launching new products or services, fine tuning existing products and services, and expanding into new markets. Market research can be used to determine which additional areas of research are needed for Kudler in the areas of customer satisfaction, and a need based analysis to determine if expansion of a new store is necessary or continued growth and development of existing locations. The customer service satisfaction survey that is currently in place on the Kudler website will help to identify what the customer’s like and don’t like about a minimum number of variables but market research needs to also include other vital information like culture, socio-economic background, health, and other marketing mix elements.
Overview: The back ground of this proposal is to present a comprehensive external analysis report of the Canadian cereal category. General Mills sells a lot of products which include Breakfast, Lunch, Dinner and Snack products. Our cereal category includes different names like Cheerios, Lucky Charms, Nesquik, Reese’s Puffs and Oatmeal Crisp. General Mills is one of the largest food companies in the world and best known for our quality products. There is a wide variety of cereals that is in the market today.
The commercial proves to the audience that Life cereal is not a repulsive cereal. This is shown when the younger brother Mikey, who hates everything, digs into the cereal. Therefore, anyone should like this cereal if it is enjoyed by someone who normally hates everything. Also the commercial proves trust and creditability by showing a product made by the Quaker oats company. And, anyone who purchases Quaker products knows that they are a long time tried and true company that sells healthy products that are good for you.
Kellogg may need to consider whether limiting the product line to Rice Krispies is a better option. The company should conduct research to determine how much demand there may be for such products and whether there is existing competition for cold cereal. In addition, because Kellogg uses different grains for production of its cereal products, it may need to consider whether manufacturing the products in the Unites States is more cost effective or whether manufacturing some of the products in India is more effective, taking into account the cost of growing and harvesting grains, for instance, costs of labor and production and quality control measures. Wheat, rice, corn, barley, sorghum and millet are grains grown in India, as well as sugar cane (U.S.Library of Congress, nd). While some are not currently used in the production of cereal products, some may make suitable substitutes.
Target Markets Assignment Identify possible target markets for the following products: (a) Kellogg’s Corn Flakes (c) Disney World (b) Wilson Tennis Rackets (d) Diet Pepsi (A) Kellogg’s Corn Flakes: In my opinion, Kellogg’s is a household brand that is most recognized for producing a variety of cereals. Kellogg’s corn flakes seems to be a healthier cereal that is not coated with sugar or offered in a variety of bright colors and for those reasons, I believe that their target market should be towards males and females who are in their 50’s or older, and are generally within a household with two or more people. Many would consider cereal as a low price items since most are under five dollars. Their target income level would be consumers who are considered to be in the low and middle income earners. In terms of geographic location, Kellogg’s should concentrate more in the areas where there are highly concentrated baby boomers.
Running head: COSTING METHODS PAPER Costing Methods Paper Jane Doe University of Phoenix Accounting ACC/561 Barbara Kantor November 27, 2012 Costing Methods Paper Super Bakery, Inc. was founded by Franco Harris, formerly of the Pittsburgh Steelers, in 1990. The corporation supplies healthy, vitamin enriched doughnuts and other baked goods, out of an initial desire to make a difference in the institutional food market by targeting school systems nationwide (Kimmel, 2009). While, the company experiences positive growth since its inception, Super Bakery is at the point where it needs to explore a costing system that can establish a more accurate product costing method that can, at minimum, improve control of overhead costs. What strategies did the management of Super Bakery, Inc. use? Formed as a virtual corporation, Super Bakery designed a business model that performs key strategic planning and business functions in-house while outsourcing all manufacturing components as a cost reductions strategy.
During the time that I have been working on my advertising campaign I completed many different tasks. In the analysis, I am going to explain my choices, why I made them, determine which aspects I think were successful, those that were not and why I have decided to complete different tasks in a certain way. For my cereal, StarCrunch, I decided my target audience was going to be for the age group eight to sixteen, with appeal to a wider audience outside this age group. I aimed at this specific market age group as StarCrunch is very healthy for you; a single serving contains as much fibre as a piece of wholemeal bread. I believe that many teenagers do not have sufficient fibre in their diet, the older age group will be more health conscious of their weight and health, the lower range of target audience will be attracted by the golden star shaped cereal and its fun shape.
They also ask customers about what they would like to see in their stores or any other items that the company can improve on to make their business more enjoyable. In order for Kudler Fine Foods to keep a competitive edge they need to strengthen their marketing research. The company knows what consumers want know and what they like about their company at the current moment, but the company needs to do some research on business trends and forecasting. Kudler Fine Foods need to use secondary data in order to find this information out. The company needs to see how other companies similar to Kudler Fine Foods did throughout the years.
An Edible History of Humanity, written by Tom Standage, opens the door to the ideology that food is the underlying catalyst behind the human race and its prosperity. It not only links the old world to the new world, but also it sheds light on the fact that humans are dependent on their crops and the crops too have become dependent on humans to survive. This leads him to the conclusion that all crops, all farmed foods are too, unnatural. Standage examines how food was important throughout the American Revolution and the Civil War, and how we humans no longer see food as a monetary object to trade, but as a mass produced and well-oiled machine that when monopolized, brings great wealth. For me, the most interesting and disappointing idea brought to light is corn; which, when first introduced in Mexico, was known as maize.
Analysis In order to validate the conclusions made by the Consumers Concerned About Cereal Cheaters (CCAC), it is necessary to review the sampling methodology used by the group. More importantly, it needs to be determined if their statistical sampling procedure holds merit. If there is no validity to their analysis, their demands of public apologies and refunds are not warranted. The CCAC’s sampling procedure defined all Oxford Cereals as the population to analyze but limited the frame to only two brands of cereal; reason being these were the favorites of the members. By drawing samples from this frame, it created a nonprobability sample and thus the theories developed for probability sampling are not applicable for further analysis.