Caterpillar Inc. Suffered In The Global Economic

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Caterpillar Inc. suffered in the global economic recession of 2009 but seems to be recovering. Produce a report which analyses Caterpillar’s recent profitability and performance. You should assess to what extent strategy concepts introduced on this course provide an explanation for these changes in performance in an increasingly globalised world. You will need to consider at least two of the strategy concepts. 2. Caterpillar Inc. suffered during the global economic recession of 2009 but seems to be recovering. Produce a report which analyses Caterpillar’s recent profitability and performance. You should assess to what extent strategy concepts introduced on this course provide an explanation for these changes in performance in an increasingly globalised world. You will need to consider at least two of the strategy concepts. Introduction: The objective of this report is to understand how the global economic recession of 2009 affected Caterpillar Inc. this report will set out and analyse Cat’s recent profitability and performance, looking at information over a ten year period 2000-2010. Taking into account the globalised world in which Caterpillar Inc. operates, this report will introduce two strategy concepts that will explain Cat’s performance. The two strategies that will be included are Porter’s Five forces and Chandler’s. The report will conclude with an overall discussion on the findings and reach a final decision relating back to the original question. Brief History of Caterpillar Inc.: The origins of Caterpillar Inc. stem from two separate agricultural inventors, Daniel Best and Benjamin Holt in the late 1890’s. Caterpillar Inc. as a whole operates in three principle lines of business, machinery, Engines and financial products. The corporation is the world’s largest manufacturer of earthmoving equipment, and works with 50 production facilities in
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