Castle Aid Station Case Study

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Castle Aid Station’s Online Business Expansion Proposal A1. Viability of Service The Castle Aid Station (hereinafter CAS) is an established Brigade aid station that supports the 20th Engineer Brigade in the United States Army. CAS has existed in different locations throughout its history and can trace its lineage back to the Civil War. CAS currently operates with one surgeon, three physician’s assistants, one licensed nurse practitioner, and sixteen healthcare specialists. CAS is located in Fayetteville, North Carolina and provides direct medical services to over 2,000 Soldiers. These services include limited emergency care, acute patient treatment, chronic issue treatment, eye exams, annual physical exams, specialty referrals, immunizations, a pharmacy, and an over the counter drug program. In addition, CAS provides resources, equipment, guidance, and training to healthcare specialists (also referred to as combat medics) that work at a platoon level and special teams conducting national and international health missions. CAS market share is limited to only the Soldiers that are in the 20th Engineer Brigade, and all services are provided free. The current advertisement has been through word of mouth and limited email campaign. CAS currently has no online presence. Acting as a near monopoly, this situation has resulted in CAS…show more content…
The first benefit it provides is the ability to easily find, edit, and maintain schedules. The current method of keeping appointments uses calendar books, which can be filled out incorrectly or lost. In addition, Genbook provides 24/7 customer service, allowing any issues to be confronted at any time of the day. Finally, Genbook is digitally protected and secured. These two features are important to CAS and maintaining its reputation. By using Genbook CAS will be able to run as a more efficient organization, which in turn will allow it to provide more services to customers
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