Case Write Up Essay

261 WordsApr 3, 20132 Pages
We are a leading manufacturer of industrial glues, coatings and paints, having won various awards, honors and inclusion in a variety of socially conscious mutual funds, all of which attest to our standing as a good corporate citizen. Recently, however, its handling of a stubborn image-staining problem has tainted our reputation. Specifically, there was illegal abuse of its shoemaker's glue by homeless Central American children who became addicted to the product's intoxicating and dangerous fumes (Henriques, 1995, p. 1). By ignoring this very serious issue we are indirectly saying to businesses and stakeholders, the community and society in general that we are concerned with financial gain at the expense of people’s safety. Such perceptions, however, are in direct contrast to our vision statement and it is of the utmost importance that we make all necessary changes to restore the faith of both the public and private sectors. One of the ways that this can be accomplished is through a series of commercials that address the fatal affects of “huffing” glue and which will erase the pairing of our brand name to drug use. In conjunction with various subsidized drug awareness programs, we can save costs in combating our recent negative publicity, restoring our profits and, more importantly, saving lives. A first step will be to add a warning label or disclaimer directly to each tube of glue that may be harmful if inhaled. An additional and well-documented plan is to add oil of mustard to the product, which will make it less attractive to inhale. In

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