Case Study Week 5 Mgt445

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Running head: CASE STUDY ANALYSIS PART A: “POWER PLAY FOR HOWARD” Case Study Analysis Nicole Lilly, Joshua Hudanish, Jamie Enriquez Jr., Robert Riley, Justin Perry MGT/445 March 1, 2010 Case Study Analysis Negotiation is a common problem people use to formulate a decision and handle disputes. For example, in 1994 Juwan Howard was drafted into the National Basketball Association. Juwan worked hard, carried himself with dignity and class both on and off the basketball court. During Juwan Howard’s sophomore season he placed statistics of past superstars. Howard almost was the highest paid basketball player during the 1996 and 1997 season, but his contract was voided by the NBA. Howard returned to the folds of the Bullets in August 1996 after signing a seven-year contract worth over $100 million. The Heat went to court to challenge the NBA's ruling. In this scholarly paper, Learning Team C will briefly summarize the case study analysis of “Power Play for Howard”. Additionally, the team will evaluate the benefits, costs, and risks associated with the negotiation from the perspective of all parties involved. Case Summary Miami Heat’s Pat Riley was extremely interested in winning a contract with Juwan Howard. The Heat had not been to the playoffs in six years. Adding a talented forward like Howard, would certainly increase their chances, however, to ensure Alonzo Mourning would stay with the team, Riley promised “to make him the highest paid player on the team” after he dealt with some other contracts. This would prove fatal to the Howard deal. The NBA stepped in and dissolved the contract before Howard could sign it. The NBA stated Miami exceeded salary caps by four million dollars. In the meantime, Howard’s agents were working on a new contract with the Bullets. Using the
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