Case Study Summary Harley Davidson Motor Company: Enterprise Software Selection

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Harley Davidson Motor Company: Enterprise Software Selection Case Context Harley Davidson Motor Company was founded in 1903 from William Harley and Arthur Davidson. By 1920 the company was already the largest manufacturer in the world with a 28.000 motorcycle annual production and dealers in 67 countries. By 1997, 78,45% of revenues derived from motorcycle sales, the company employed 6.000 people and had several subsidiaries. Strong competition led the company to crisis in the '80s, which followed a management buy-out, a renewed focus on quality and a successful IPO in 1986. The company's organizational structure is distinguished by the concept of self-directed teams from the bottom to the top of hierarchical levels. Three circles exist in each level/department: Create Demand (CDC) responsible for sales and marketing, Produce Products Group (PPG) handling manufacturing and development , Provide Support (PSC) taking care of legal, financial, HR, communication tasks. The above circles are managed by committees known as Circles of Leadership. The IS structure is similarly built, with an "office of the CIO" and three directors with different responsibilities. Its Circle of Leadership also contains a Information Technology Circle in order to ensure the alignment and strengthen the communication and understanding of business and IT. By 1997, the purchasing organization, part of PPG, was tightly integrated with engineering and manufacturing and operation groups were located at different plants and facilities. Since site independence was encouraged different methods of handling purchasing operations has became the norm. Case Problem 55-60% of a motorcycle's value comes from purchased parts and the existing system does not take into account economies of scale. The supplier relationships were not viewed as a way to reduce costs or improve quality. Considering that,

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