Crystal Choy Mktg 129 Spring 2015 Case Analysis #1 Autobytel.com Class Analysis The traditional car buying process is that customers will go into a dealership and then the car salesperson and the buyer would be negotiating face-to-face when it comes to purchasing a car. Autobytel took a different approach when it came to selling cars compared to the traditional buying process by offering a website where potential consumers would shop for the automobile online. What is different about this website is that consumers are able to access information about the cars and the prices compared to all the dealerships around the area. Autobytel.com used to be the top of the online referral business in the market. This website was the first online service provided for buyers to shop for cars online so that they do not have to deal with the problems and hassles that arises that traditional buyers would usually deal with when they are at the dealership.
Moreover, DOP started to deliver orders to customers by their small fleet of trucks (desktop delivery) when possible instead of using commercial freight. This approach would reduce the cost for delivery charge also. However, DOP’s costs continued to rise. With all saving from electronic orders and shipping cost, the company still experienced a loss. The problem is that the company’s existing pricing system is not working with its current operating environment.
Ford created the automobile industry, which employed thousands of workers and inspired new industries as well (Heritage, 2010).The new industries included but were not limited to: gas stations, mechanics, fast food restaurants drive-ins (pig stands) and motels (A&E, 2006). Cars basically changed the way people lived, how they spend their leisure time and where they worked at (Roak et al., 2011). With cars people could travel further to work, vacation or to other cities. Ford not only inspired new automobiles and jobs but he also attracted competition. Walter Percy Chrysler was one of the last independent car manufacturers to enter the automobile industry; he established the Chrysler Corporation in 1924 (Peterson, 2013).By the end of the 1920s decade there were three major leading automobile industries: Ford, General Motors, and
But that’s not all; the RS meaning for the Chevy Camaro is (Rally Sport) giving this car a whole new look. RS gives the body of a Camaro a whole new look adding side skirts, tire flaps, Oracle head lights, and the neon blue lighting kit on the inside. That’s not all, SS comes with the meaning (Super Sport) this means bigger motor, Brembo brakes, and a suspension that can handle the 426hp that the car puts out. The production of this car started in Oshawa Canada. The reason why Chevy had the Camaro built in Oshawa Canada was to help supply jobs for the people of Oshawa.
P2: Distribution of retail goods Distribution channels covers three sectors of industry, Primary (Raw Materials) Secondary (Manufacturing) and Tertiary (Services). Distribution centre is part of a logistics chain which include trucks delivering and picking items from the workhouse, movement of goods via: * air * road * train * ship Size of distribution centre is deepens of the business is serves. Businesses would have to plan how they are going to distribute their products or services to their existing customers in order for them to sell. Distribution channels would have to make sure that they give the product or service to the correct people and at the right time, it is very important that they are able to make their profits and efficiency when a customer purchase a product or a service. The customer may have bought it straight from the business or the producer of the product per through the retailer or the wholesaler.
Tom’s Used Mustangs Report Robert Davy GM533 Applied Managerial Statistics GM533 – Course Project February 16, 2011 Executive Summary I was hired to review the information collected by Tom of Tom’s Used Mustangs to determine what features if any affect the sales price of used Mustangs. The results of the tests will be used to more accurately create a competitive sales price for the cars on Tom’s lot, as well as provide assistance in developing a sales price for all future purchases and sales. After performing several statistical tests I have determined that there is evidence certain features do indeed affect the sales price. However, knowing that certain features have an effect on the sales price of the used Mustang, does not necessarily assist in determining what that sales price should be. The sections below will detail the
The automobile industry uses advertisements and different persuasive techniques to sell their vehicle. This advertisement I chose by Ford targets the viewer’s conscience and subconscious mind and at the same time makes, the person want to buy one of their vehicles, the 2011 Ford F-150. This ad also has some rhetorical elements. When discussing the rhetorical triangle of the ad, the subject is the Ford F-150 – “The New 2011 F-150”. The speaker is the artwork and the words on the advertisement.
Below is a free essay on "Car Wars at Wolfsburg" from Anti Essays, your source for free research papers, essays, and term paper examples. A major source of conflict between the executives at Porsche (Wendelin Wiedeking) and Volkswagen (Ferdinand Piëch) lies communication, which resulted in two differing views regarding the company – Volkswagen Group – goals and what direction VW wanted to go. Wiedeking, was the CEO of Porsche and believed in maximizing profits of the company. Wiedeking took the approach of doing what it took to make the most profits—from cutting costs, snubbing employees, and interfering with the way VW handled their business. Other automotive researches agree, that Porsche is successful at being lean, as well as profitable.
And finally, we are going to analyze and discuss their true intentions. Because today´s society is based on consumption, cars advertising not only could persuade people to buy a car, but also the techniques and scenery used to manipulate them. First of all, we will describe the first advertising which is the Sonata from Hyundai. At first sight, we can perceive the bright blue sky surrounded with a few spongy clouds as cotton candy. Down below, we can see a number of tall grey buildings and huge skyscrapers like if someone were in New York City.
My husband and I own two businesses and with these businesses we need dealer plates. One of the businesses is repossession . The other is a mechanic shop, where we fix used cars that we get at an auction and sell them. Before we can sell them; we have to test drive. This is where the dealer plates come in handy.