Case Study Riverside Museum

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Group Coursework CASE STUDY RIVERSIDE MUSEUM (Glasgow Scotland) SCOTLANDS MUSEUM OF TRANSPORT AND TRAVEL MKT4102: PARCTITNIOR PRESPECTIVES Submitted to: ______________ Submitted by: Umair Siddiqui M00392831 Ahmad Ali Awan M00478056 Hamza................................. Word Count: _______ Date 25th April 2014 CONTENT LIST Page no. Abstract................................................................................... Introduction.............................................................................................. Background Environment.................................................................................... Origin and Evolution of Issues........................................................... Question1.................................................................................................................... Question2......................................................................................................... Question 3.................................................................................................................. Examine Specific Marketing Problems and Decisions......................................... Possible Alternative.............................................................................. Close....................................................................... References...................................................................................... Abstract: Riverside museum is the multi-Award winning transport museum which is situated in Glasgow Scotland. It targets teenagers, family groups, old and impaired people and also students. As Riverside museum is the non-profit organization so it’s free to visit and explore their showcase of transport collection so their major earnings are coming from the events they arrange. Riverside

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