Case Study on Walt Disney

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Industry Analysis Economic Feature | Comment | Market size and growth rate | The Entertainment-Diversified has a market capitalization of $3424.4B (Yahoo-Industry Browser – Services – Entertainment-Diversified) and has experienced health growth over the last ten years. Of note is the industry wide positive growth in net profit margins over the last ten years, 7.6% to 13.6% | Number of rivals | This industry is very fragmented with over 215 companies listed in the entertainment-diversified industry; 49 of those 215 companies have market capitalization over $1 billion. (Yahoo-Industry Browser – Services – Entertainment-Diversified – Company List). While competition exists from rival sectors, such as gaming, The Disney Company is well diversified in all of its individual divisions. | Scope of competitive rivalry | Competition amongst among the larger rivals is both global and multi-corporation. However, local and regional completion is also fierce. | Number of buyers | Market demand is fragmented among many buyers. Generational consumers and consumers with families have most appeal. | Degree of product differentiation | Rivals in the entertainment-diversified industry strive to achieve unique, original, and/or exclusive product differentiation to increase market share. | Product innovation | This industry is subject to emerging technologies, especially within multi-media (graphics, audio, video, animation techniques) and its delivery (phone, tablet, internet). Delivering first-to-market products and services drives brand. | Demand-supply conditions | This industry, regardless of economic conditions, is always in demand. This is evidenced by an industry wide average yearly growth rate in sales of 2.6%. | Pace of technology change | Advancing technology, especially in multi-media and content delivery, allows companies to deliver their content to

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