There are several other competitive strategies that can be used to build Kudler’s client base. The website they are currently using is a great reference point. It is user friendly and has the same beautiful look and feel that the stores do. In order to take their business to the next level, they need to make the same convenience to online shoppers that they have made for traditional shoppers. The convenience is having all quality, organic, specialty, and rare items, in one location.
This information is then combined with the produce the customers purchased. The purpose behind this is to always, have what loyal customers want on hand at the Kudler locations. Kudlers is also looking into holding classes in teaching these customers about the products they carry. The use of demographics and Psychographic were explained in how they help in business planning. Demographics and Psychographic, both help explain the customer in general, and what he or she is looking for in the business.
A local business that I visit frequently is Sincerely Yours. Sincerely Yours is a locally owned and operated shop that offers gifts, paper products, cards, and so much more. One of the main components of this store is the quality products that they offer to the consumers. The owner of the store talks with the shoppers to find out if there is anything that someone is looking for specifically and will do her best to get that particular product or something similar or close to it. The owner will use her resources in order to supply the shoppers with products that are popular or a brand that is being requested.
The responsiveness to consumer’s demand Tesco is always aware of what people need, what products they would like to purchase from the stores. For this, Tesco is using primary research methods like surveys, in which people can say what their demands are as well as the secondary research methods like use of gathered data. The use of ICT in the supply chain Tesco is well known for its use of ICT to distribute its products. Their big advantage is that many people are pleased with the company, because they are allowed to shop from wherever they want, as long as they have an access to the internet. Tesco's website allow people to search through the products, that customers can order through the Tesco Direct or go for it to the store.
By using proper telephone etiquette it will aid you with leaving callers with a favorable impression of you, and the company in general. When answering the phone, you become the face of the company. How you handle the call from start to finish will leave a neutral, good or bad taste in the customer's mouth. If the call leaves a bad taste in the customer's mouth, you may lose his business. For this reason, it is best to make sure each call received is handled with excellence.
The customers come to the front office of the retail shop and this is where the travel agent welcomes the customers and they must make a good first impression. They will also have to be the first one to interact to the customer and ask them if they need help. Meanwhile call centres only have a back office because they do
Kudler should have a clear idea of what the data is to be used for and how it is to be treated. “Sure, a customer database has value, and a company can maximize that value in any number of ways -- growing the database, mining it, monetizing it. Marketers can be tempted, despite pledges about privacy, to use collected information in ways that seem attractive but may ultimately damage relationships with customers.’ (Davenport, et al, 2007) It is important to their success as a business that Kudler Fine Foods maintain their relationship with their customers. And by this they should maintain positive relationships with all of their customers. “Market analytics allow companies to identify their best and worst customers and, consequently, to pay special attention to those deemed to be the most valuable.
The quality of services that is an employee gives to a customer is the reason why customers return to the company. “In service firms, where the interface with the customers is broad and intense, all contact personnel must be well attuned to the mission, goals, strategies, and systems of the company. Otherwise they cannot represent their firm well and successfully handle all those crucial contacts, known
Complex retail IT systems help Greggs management monitor store and product performance, manage cash flows from the tills and deal directly with ingredient and other key suppliers. 10 One of the founding principles of Greggs is that the business put people first. Greggs are passionate in their belief that if the business treats its people correctly, they will treat customers with similar consideration. As well as giving staff an enjoyable place to work with good career prospects, Greggs also look to fairly reward all its employees. A number of pay schemes and fringe benefits are on
Explain to your colleague what information you needed to know, return and inform your customer and ask them if they needed any further help. c) Explain to your customer unfortunately you cant answer their query but if they didn’t mind waiting a few minutes you would find out off a colleague what it is they needed to know. Return thank your customer for their patience, inform them with the information they required and ask them if they needed any further help. 3. Obtain help from a colleague if you are not able to deal with your customers request you would: a) Your colleague is also dealing with a customer, you interrupt them and ask them the information you need, thanking them for their time.