JetBlue also has less congested airports, which helps to speed flight departures and get their passengers to their destinations in a faster manner. Some of the marketing techniques that JetBlue uses are web-based ticketing, which is then used as a distribution channel. They have a sophisticated market segment properly identified for the business travelers flying point-to-point and of course effective pricing which gives them the edge against their competitors (Evans, 2007). As for service, JetBlue is always in constant communication with customers to
A natural first step would be to offer flights on U.S.-based airlines’ international routes and lodging with U.S.-based hotels that operate internationally. 3. Improve the Customer Experience -- Allow customers limited or low-cost flexibility to transfer airline tickets and hotel room reservations as this imposes little hardship on the company outside of processing the transfer. Additionally, the company should offer a cancellation or modification window of 24 hours on any “name your own price” offering,
New competitors had absolute cost advantages because they didn’t have the strict union contacts to deal with that legacy airlines did. Low Cost Carriers (LCC’s) began to enter the market and cater to price sensitive consumers. LCC’s were able to compete on price with help that legacy carriers couldn’t, such as lower hourly wage employees, and higher productivity
Planes are now more efficient, larger and air travel is now cheaper which increases the number of customers. There are now two types of flights; full service carriers which the food and drink is included, and the low cost carriers which are the budget airlines and you can pay for just your seat and have to pay for luggage and food which is not included. The increase in budget airlines has made it more accessible for people to be able to fly. The internet has also increases the growth of air travel as you can now book a flight from your home/mobile, which increases the chance of having an impulses holiday. Containers are can be easily transferred from one transport to a different form.
1. | Describe at least two different features of a work-based telephone system. | | * Call Transfer SystemA caller’s enquiry can be listened to, their initial query dealt with and then they can be transferred to another colleague or department, without the caller having to put the phone down and dial again. This saves time for the caller and the person who is transferring the call can advise the caller whether the line is busy or if the person is not answering etc. It also improves the overall efficiency of an organisation, as the person transferring the call can reiterate the content of the conversation, saving the caller having to repeat themselves.
Explain. According to the case Tango and Zip was introduced due to increased competition from West Jet. However, the introduction of these two low-cost subsidiaries only reduced Air Canada’s revenues. Although Air Canada introduced low-cost air fairs it did not
Jet Blue took a unique approach to the solution of this problem and centered even more upon their customers. They now offer customer compensation for canceled or delayed flights. So because of their tendencies to focus on the happiness of their customers, they relished from their problem generally unscathed. 1) Cost leadership Jet Blue Airline’s targeted customer is someone who seeks low-cost flights and or is a frequent flyer. Either type of customer saves a great deal of money because they take advantage of Jet Blue’s cheap ticket prices to fifty-one destinations.
2. What are the benefits to businesses (and others) of using information technology for doing work tasks? The benefits to businesses of using IT for work tasks is the ease of communication. Attendees for a meeting can be invited at one go rather than having to be called individually. Quotes and brochures may be easily sent via email to prospective customers rather than having to be sent by post.
Statement of Facts Since Southwest Airlines was created its mission has been to have a low cost no frills airline that attracts repeat customers because of the lower costs and the quality employees that work there. Southwest believes that its employees help differentiate its airline with other airlines that are similar. The only look to hire the best employees for each particular job they have. They look for energetic applicants with attitude that can be trained the skills needed for the job. Max Nisen (2013) states that Southwest’s success comes from its founder and the emphasis that is put on culture and customer satisfaction.
There first goal is making sure the customers are completely satisfied. They made flying more of a joy than a chore. There was no first class, no assigned seating, and this cut down on time. Southwest also offered low fares, almost 60% lower for coach fares than other airlines. Employees were also an integral part of the airlines success.