(Exhibit). Whereas, the preceding marketing campaign, launched in October 2007 was unsuccessful to create the buzz to attract 10,000 subscribers and awareness for companies who were willing to advertise on Blue Orb’s website. The freeware/advertising-based revenue model for SwitchBlade did not achieve its goal. Thus, Mike Bowers (CMO) and Pete McAlindon (CEO) at Blue Orb are now considering a new marketing campaign for its first time SwitchBlade Pro paid subscription model. It is known that out of 70 million console and PC video game players
the wrong turn HP had high hopes that its TouchPad could catch up to Apple's iPad in the tablet marketplace. But after putting the device out for $499, the company saw few sales. HP then slashed the price by $50. Still, no sales. Next, a $100 discount arrived at retail stores, yet still, the TouchPad couldn't touch the iPad.
DQ1 • What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy? What is marketing research?
Two years after Jobs death, Apple’s stock prices had drop a quarter of its value. Analyst, investors and Wall Street had begun to question if the companies best days were the thing of the past. The reason for this uncertainty was that no new product has been launch since the iPad. Everyone had grown accustomed to Apple (Jobs regime) unveiling new products with a grand fanfare. With the loss of Jobs these launching events will no longer be “spectacular”, according to Shalini Verman a principle analyst at Gartner, “This tends to impact the perception of the company among "technology enthusiasts" who will influence consumers' buying behavior over time.” Following in the footsteps of a genius is what Tim Cook has faced in the years since the death of Steve Jobs.
While the strategy for RIM as per their annual report is valid, it is susceptible to criticism because Blackberries are great for email and phone calls but the consumer is looking for a device that goes beyond these capabilities and enhances their productivity from a personal and professional standpoint. It fails to focus on the consumer’s requirements for a smart phone or tablet product. Challenges for RIM: 1. According to recent news reports, Black Berry maker Research In Motion Ltd. will avoid a trial with Visto Corp. after a Canadian court ruled the privately held California-based company infringed on three RIM patents. Redwood Shores, Calif.-based Visto "threw in the towel,'' Ronald Dimock, a lawyer for RIM, told Bloomberg News.
Weekly Case Note 5: Privacy Issues and Monetizing Twitter Background This case looks at Twitter in early 2010. At this point, Twitter had a market valuation of $1 billion, but was a free service without a viable business plan. The challenge facing Twitter at this point in time is finding a balance between Twitter’s revenue generating initiatives and protecting the the privacy rights of the tens of millions of people using the service. Issues The founders of Twitter were contemplating whether they could monetize their business model while concurrently respecting their legal and ethical obligations to their users, and if so how should it be done? The Five Forces Model Since Twitter wants to generate revenue, first of all, it needs to evaluate its Business Segment.
Opportunity in the Chinese market for digital media startups can be compared to an artist’s opportunity to create on a blank canvas. Without prior digital infrastructure such as copper lines or coax cable, the network can be developed using the latest technology immediately without relying on phased in enhancements. China offers close to limitless potential for financial based on the projected growth of GDP, Population, and the increasing demand for digital products as the middle class expands. Exhibit A forecasts the eight year growth potential of digital media by subtracting the US cell phone adoption rate (68% of population in 2006) from the 400MM cell phone users in China in 2006. When the population growth of 0.6% is forecasted to 2014, the number of potential cell phone subscribers grows approximately 6M per year.
Using Porter’s Five Forces as a guide, China offers relatively low competition and threat of substitutes and entrants. Our target market will be the young professional demographic in urban areas, with a focus on the two largest cities in China, Beijing and Shanghai. Before we made this decision, we completed a market audit and competitive market analysis, including demand estimation and SWOT analysis. Since China is a very fast paced culture, especially in the cities, we will be promoting through advertisements on public transportation, billboards and social media. China has over 700 million smartphone users, so it can be expected that social media interactions will have an impact on reaching our target demographic.
To add on, they missed out marketing in a large area: China. China has a US$13.5 billion online gaming industry and Xbox One was the first console to be released since the law prohibiting production and sale of gaming consoles was rescinded. With 598million estimated number of active social networking users in China, Microsoft could have rode on this more by advertising on social media sites such as Weibo and Tencent’s QZone. According to the Business Insider, Chinese gamers are not used to paying for games. Microsoft could thus release more games that charge fees after a free trial to help boost
The commercial real estate market isn’t as bad off as the residential market, but it has a significant ripple effect on the mind state of the nation. General Motors (GM) is filing for Chapter 11 bankruptcy, it’s predicted 21,000 jobs are to be cut, and they are discontinuing Pontiac and Saturn. They proposed nationalization, but the government says they have no interest in running a car company, and they stand behind a “self- reliant” auto industry. GM will stick with its four best- selling brands, GMC, Cadillac, Buick and Chevrolet. GM used to be the top auto company in the world.