Liberty University Final Group Paper BUSI520 –B21 Jeffrey Wietholter, Nathaniel Martin, Richard Oros, John Rafoss, Kevin Staples March 7, 2012 Executive Summary Keurig is today’s fastest growing home and business single cup coffee maker. Their invention of the single K-Cup coffee roasting product has revolutionized the coffee industry. Keurig today is a subsidiary of Green Mountain Coffee Roasters (GMCR). GMCR prides itself on producing premium all natural coffee beans and is now providing the coffee for Keurig’s K-Cups. Written below is an integrated marketing analysis of Keurig’s current business.
Memorandum To: Dr. Gordon Date: September 9 2012 Re: Keurig Case Analysis Strategic Question: Which product and pricing strategies should Keurig follow to move into the home market. Facts about the case: Keurig Inc. was founded to develop an innovative technique that would allow coffee lovers to brew one perfect cup of coffee at a time. It developed and patented single portion pack and a revolutionary new coffee brewer. Its first brewers were initially targeted towards the office coffee service market. In February of 2002, however, its ownership structure changed enabling it to raise $10 million in capital to expand into the at-home coffee service business.
Drink Purchase Size and Temperature at Starbucks Selma Chigri La Habra High School Introduction How many people purchase different size drinks and temperature at Starbucks? Many people go to Starbucks each day and the behavior I wanted to observe is how many actually prefer different size and temperature drinks. On May 11,2014 I sat down with a pen and notebook and began to create a chart which include a section for each size and temperature. I began to mark down on my chart each purchase that was done. The Potential Cofounders are the number of people inside Starbucks, the time, the date, the weather, the cost of the size cup, and the arrangement of people.
Strategic Issues and Problems: One of biggest challenge for Kraft Foods Canada was to make the decision if they should launch their coffee pods in Canada simultaneously with its launch in USA. They had another alternative; they could choose to wait for the outcome of its product response in USA. Kraft Foods Canada decided to follow the footsteps of its launch in USA and In November 2004 it introduced a line of single serve coffee pods (SSPs) in Canadian Market. The results of the launch of the product were not promising and it did succeed their anticipations. Another issue with Kraft Foods Canada had been with their business strategy for the launch of coffee pods.
How will the initiative affect sales? Describe risks associated with the initiative and financial effects they may have. Starbucks Strategic Initiative Your Name Here University Name FIN/370 Date Instructor Name Here Starbucks Strategic Initiative In this paper, Team C will describe the relationship between strategic planning and financial planning for Starbucks Corporation. The first topic covers Starbucks strategic planning initiative and identifies a strategic initiative discussed in the organization’s annual report; from this report Team C will describe how this initiative affects Starbucks financial planning. Team C will break down and address how Starbucks initiative directly affects costs and the sales of the company’s financial plan.
Scope Statement My proposed budget is reasonable and appropriate for opening a Coffee Shop. After completing an extensive bottom-up estimate for this project, I am able to ensure that our budget is appropriate. I heavily evaluated the resources, time, tasks and cost needed to create a budget of 200,000 dollars, while looking at current prices for all necessary resources. PROJECT OBJECTIVE Open a first-rate coffee shop within six months at cost not to exceed $200,000. DELIVERABLES • A 1,200 square foot finished coffee shop with a unisex bathroom, indoor seating for 12, and patio seating for 8 in a highly desirable location.
This includes marketing items such as their Via® Ready Brew instant coffee product, and their Seattle’s Best Coffee brand (Starbucks, 2011). Their strategic plan also includes a focus on innovating appropriate new products, such as the coffee brewing machine mentioned earlier. Another component of their strategic plan is to increase their global products line. In order to do this they had to dissolve a distribution agreement with their former distributor. They are also focused on advertising.
Under the new leadership and organizational move, the company will transition to a new three-region organizational structure that is hopeful to produce optimization and speed going forward. In each region, a president is appointed and they all will report to Howard Schultz, chairman, president and chief executive officer of Starbucks Coffee Company ("Starbucks announces new," July). Although this expansion is sure to help add on to the building momentum of the company, I think the organizational structure is typical of many successful companies. I wanted to examine a company that has garnered success with more of an unorthodox structure and Whole Foods is
Amy McGraw 1 Amy McGraw Assessment and Counseling Kristy L. Hardwick April 23, 2010 The Substance Abuse Subtle Screening Inventory is referred to as the SASSI. Dr. Glenn A. Miller developed the SASSI for a screening questionnaire to discover if people have a high likelihood of substance dependence disorder. Dr. Glenn Miller dreamed of owning his own business and making it grow and thrive. The business opened and was close to where the family lived. Dr. Miller and his wife called their new business “Quest for Camelot.” In 1967 Dr. Miller earned his Ph.D. from Illinois University in Clinical Psychology where he specialized in assessment.
Top executives at Starbucks realize the importance of preparation and planning. The link between these two words promotes sound business decisions and goals for the company. This is defined in their mission statement “To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow (Starbucks.com, 2009) defines how the company sells the highest quality coffee beans and best tasting coffee products by following firm yet practical standards to acquire the highest quality of coffee beans throughout the world. Starbucks overall mission is “To inspire and nurture the human spirit— one person, one cup, and one neighborhood at a time” (Starbucks.com, 2009), further defining how management interprets employees as well as how their coffee affects the community through interaction, whether just for one moment or over a period of