Case Study of Pixar

2368 Words10 Pages
CASE STUDY REPORT Case 4: Pixar Course Title: Strategic Management Course Code: MGMT330 Session: 003 Group Members: Ryanta Im BB101888 Chris Zhang BB101773 Stanley Loi BB102098 Luke Mak BB100872 Miranda Lei BB100531 INTRODUCTION Pixar is an American computer animation studio based on California, United States. The company is known for its produced films such as Toy Story, Finding Nemo, The Incredibles and Ratatouille. Pixar is currently under a partnership agreement with Walt Disney Company for the former’s film or product distribution and marketing. The study on Pixar’s strategic management, which is technique on producing films based on using computer animation, the need to have a committed storytellers and its dependency with Disney for distribution and marketing. The Following we will found out the critical assessment of the strategies of Pixar’s resources, focusing on the financial, technological, organizational, human resource aspect of the company. Then will be the basis of Pixar’s competitive advantage. The competitive against to rivals and successful approach. At last will be the conclusion in the report summarizing in Pixar. PIXAR’S STRATEGY One successful business in company are depended on the efficiency and effectiveness of its strategic management. Strategic management is defined as organization to determine its mission to set the strategic goals of the companies, according to the external environment and internal conditions goal, in order to ensure the correct implementation of the goals, achieve of plan, and rely on organization its need. Returned to the 1975, Edwin E. Catmull, who loved animation but could not draw. He began to create a group with the people who would later form the core of Pixar. At the beginning of the years, they strived for cooperate with famous Hollywood director to make an animated film. Although those aspiring

More about Case Study of Pixar

Open Document