Conditions of assessment
Assessment may take place on an open-book basis with structured questions based on stimulus materials requiring candidates to produce a written oral response.
Assessments 1, 2 and 3
The candidate will be given structured questions based on a case study requiring a response of approximately 500 words in total. The candidate’s response must be specific to the particular organisation given in the case study. The candidate should not provide exhaustive lists pertaining to theory that does not apply to the particular case used.
Case Study Material
Joy of Chocolate
J.O.C. (Joy of Chocolate) was created in 1999 by Suzy Campbell and is based in Stirling. She funded her new business with her redundancy package from Safeway Stores where she had been General Manager. Suzy’s motivation was to fulfil her ambition of having her own business and achieve her dream of creating gourmet chocolates. In the five years prior to her redundancy Suzy had spent her holidays achieving professional qualifications in chocolate making and before starting the business she had spent six months gaining valuable work experience with various chocolate firms in Europe. In the early days Suzy considered survival a major achievement but as time passed her ambitions for the business grew.
Suzy’s career in retailing had given her valuable managerial experience. She was skilled in forward planning and had sales expertise developed through the years working with food suppliers. Suzy believed that existing chocolate suppliers focused on importing a finished product rather than developing their own goods.
Suzy quickly realized that there was a niche in the market supplying a wider range of gourmet chocolates to business customers. To penetrate this market Suzy had firstly, targeted luxury restaurants and hotels with gourmet chocolates for their guests and secondly she approached organizations offering to supply them with corporate gifts.
Suzy knew that the way...