Organizations that seek global market relevancy must embrace diversity – in how they think, act and innovate. Diversity can no longer just be about making the numbers, but rather how an organization treats its people authentically down to the roots of its business model (Llopis, 2011). Many corporations have tried to buy their diversity but this is not something that can be bought and for those organizations that continue to embrace this approach will tarnish their brand (Llopis, 2011). America is changing and this new world carefully evaluates how organizations relate to it (Llopis, 2011). Corporations need to understand that diversity is not just about accessing multicultural markets.
Using a holistic marketing approach would benefit Classic Airlines tremendously. An organizations success is dependent on different departments within the company, its customers, products, and communication. The holistic marketing concept would be beneficial to Classic Airlines. The holistic marketing approach uses the interdependencies between various aspects of the company and society. If the CEO and Chief Financial Officer (CFO) would use the holistic marketing approach the airline would benefit with the change.
The opportunity is if you change negative conversations to positive, you can change the culture for the better. However the challenges is; if you don't change the dialogs between management and the corporate culture, the culture will not change and conversations that do not support the desired changes will make progress particularly hard to achieve and (2) encourage formal and informal action-based learning. Action-based learning has become an important tool for helping employees understand the implementation of culture development. In other words, the employee studies their own actions and experience in order to improve performance. I would argue a culture of
Primary texts: Kuby, Michael, John Harner, and Patricia Gober. 4th Edition, Human Geography in Action, New York: John Wiley, Inc., 2007 Rubenstein, James M. 9th Edition, The Cultural Landscape: An Introduction to Human Geograpby, Upper Saddle River, N.J.: Pearson Education, Inc., 2008. Outside readings and resources used in the course: 2003–2011 AP Human Geography Essay Questions, Rubrics and Student Samples (AP Central) Gillespie, Carol Ann. 5 Steps to a 5 AP Human Geography 2012-2013. New York: McGraw-Hill, 2011.
SWOT Analysis Complete the following SWOT analysis for your company: Strengths * Describe your company’s internal resources and capabilities that can be used to establish a competitive advantage and reach your objectives Weaknesses * List the factors that may interfere with the company’s ability to achieve its objectives Opportunities * In looking at the external environmental, identify opportunities of buyer need or potential interest which may indicate opportunities for growth and profit Threats * Look at changes in the external environment that may pose a challenge or lead to lower sales or profits Corporate Social Responsibility What steps will your company take to make sure it is acting responsibly towards the community, employees, customers and the planet? Marketing Overview – Part 3 Marketing mix (the 4 P’s) decisions identify the product/service offerings, pricing strategy, distribution (place) strategy and promotional activities that will achieve the business goals. Create a marketing mix that will achieve your business goals and create a competitive advantage. Target
* Is the John Lewis formula for success suitable for other companies and if so explain why, if not explain why? The Report needs to include the following * What Supply chain challenges does John Lewis face when dealing with demand fluctuations and comment on how the supply chain investments support its overall customer service and resources utilisation objectives? * What prerequisites are important for the operation of the of the lean systems that are in
ALL WK 1, DQ’s: WK 1, DQ 1: What is a business’s obligation to build an ethical culture and balance its desire for profit with ethical responsibilities to employees, customers, society, and the environment? Ethics is different from one person to the next, so it is imperative that business clearly define the norm for staff members and management. The decisions organizations make influence more than business partners, affiliates, culture, and others. It is important for organizations center of attention on maximizing shareholder revenue. Therefore, maximizing profit without causing destruction to the business culture can be a balancing act for most organizations.
Case1 The goals of this case is to Searching for Byte alternative solutions to feed the increasing demand of its products so can it enable the corporation to maintain a market share also the Ethical dilemma regarding the company vs. Plainville , in addition to highlighting the social responsibilities of corporations that are for the most part considering profit maximization as their primary goal. Additionally, illustrating how the outside directors of the board can play an active role by avoiding groupthink and raising genuine concerns over management decisions by using their unbiased judgment and thereby providing efficient leadership to the company. Suggestions for settling the corporation impasse they can to return to the white board, searching for other solutions that capable to soothe the situation and finding way out to this impasse such as buying a small competitor or extending the business , Maybe Bytes Products and the competitor can enter into strategic alliances and building a new plant in the area may not be needed also According to Carroll’s four responsibilities of Business, Byte is already following the first two responsibilities, Economic: producing electronic components to meet the demand so that Byte could repay its stakeholders; Legal: follow accordingly to the regulation of the state. Hence to compromise for the present impasse, Byte has to follow the last two responsibilities which are Ethic and Discretionary. Byte has to tell its potential employees and town administrator about this temporary operation so that they can plan for their set back when the plant closed in the future.
Leadership styles consist of a pattern of behaviors that are used to influence people. An effective management style uses a set of behaviors that meet the needs of employers. A good leader should focus on the needs of an individual for accomplishing a specific task. When a leader is flexible to making adaptations to situations, the more successful one becomes in leadership. Empirical studies support there is no style that is necessarily the best or normative.
It helps to figure out the wider definition of corporate sustainability. Corporate sustainability can be understood as the result of management attempts to tackle challenges posed by the need for corporations to move towards the goal of sustainability. Purposefully creating and managing business is one such experience. But it also faces some restrictions, even if a company still has the potential to expand its social or environmental performance, entrepreneurs and managers might refrain from doing so. In consequence, it might happen that companies realize relative improvements (in terms of increased social and environmental performance per unit of economic profit), but do not achieve absolute improvements, or that they achieve incremental but not radical improvements.