HISTORY OF COCA COLA A transnational corporation (TNC) is a large business organisation that has a home base in one country, and operates partially owned or wholly owned businesses in other countries. Some TNC companies include Coca- Cola, Toyota, McDonalds, Nike and Vodafone. Coca- Cola is the number one manufacturer of soft drinks in the world. Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It was invented in the late 19th century by John Pemberton, but was bought out by businessman Asa Griggs Candler, and at the beginning it was originally intended as a patent medicine.
It showed that 2011 figure was increased by 7.3%. Coco-Cola is one of the largest and well-known beverage company all-over the world as Coca-Cola sells beverages to more than 200 countries. Coco-Cola could make a long-term investment at the current price, the valuation given the ratios to be margin in a safe way. Revenue Growth: 8.5%. Cash flow Growth: 8%.
Mateschitz set up a separate company to develop and market other drinks, including LunAqua, a New Age brand of water bottled during full moons. A sugar-free version of Red Bull was rolled out in January 2003. Company History: Red Bull GmbH produces the world's leading energy drink. More than a billion cans a year are sold in nearly 100 countries. Red Bull holds a 70 percent share of the world market for energy drinks, or functional beverages, a category it was largely responsible for building.
Complete the table below with a description of the products and services for at least two commercial organisations, public organisations and third sector organisations. Please ensure you provide a description for each organisation, rather than a list. Organisation type Name of organisation Description of products and services Commercial organisation The Coca Cola Company Provider of 3500 products (drinks) sold in over 200 countries worldwide. The Coca-Cola Company is the world's largest beverage company. They have the world's largest beverage distribution system with consumers in more than 200 countries ranking among the world’s top 10 private employers with more than 700,000 employees.
A. EXECUTIVE SUMMARY B. SITUATION ANALYSIS HISTORY OF THE COMPANY INTERNATIONAL Coca-Cola is often referred to simply as coke .It is carbonated soft drink which is sold in the stores, restaurants and vending machines of more than 200 countries. It is produced by the coca cola company Atlanta, Georgia. The Company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world.
It was also listed as the largest retailer of wine in the world (WBI, 2007). It has direct network of merchandize through which the company buys its products directly from the manufacturers and then send them to its warehouse facilities directly. Its warehouses are of average size over hundred and forty thousand square feet and works seven days a week on sixty nine hour per week basis. The stocks of the company are traded in the NASDAQ under the symbol COST. SWOT Analysis SWOT Matrix The SWOT analysis of Costco Warehouse Corporation is as follows: Strengths ● ● ● ● Weaknesses ● ● ● Strong management Marketing strategies Diverse offerings Company policies Opportunities Expansion E-commerce Governmental stability Huge business setup Meticulous decision making Weak advertising Threats ● ● ● ● ● ● Economic conditions Not enough diversification Fierce competition Strengths Costco Warehouse Corporation has very strong managerial grounds.
Comparative Analysis Coca-Cola /Pepsi Chapter 2 A. Coca-Cola Company’s primary line of business is a beverage company. They own or license a variety of more than 500 nonalcoholic beverage brands including sparkling beverages, waters, juices, juice drinks, teas, coffees, and energy and sports drinks. PepsiCo, Inc.’s financial statements indicate they are a food and beverage company selling a variety of snacks, carbonated and non-carbonated beverages, dairy products and other foods. B. Coca-Cola has the dominant position in beverage sales. Coca-Cola’s net operating revenues for 2011 were $46,542 million comprised primarily of beverage sales.
Candler was one of the first people to make advertising pay off in a big way for their company. In a short space of time the drink was being sold and loved all over America. Asa Candler was one of the pioneers of large-scale advertising, which has brought Coke its great success. Coke slogans are much more sophisticated today, compared to the original commercials used by Candler and are usually very short to influence the audience straight away. "Coke is it", 1982 and "Always", 1993 are examples of new campaigns in which the audience are reminded that Coke is the original cola.
In 2002, Smucker’s acquired brands Jif and Crisco from P&G in exchange for $786 million stock swap. In 2004 it acquired International Multifoods with Pillsbury and Hungry Jack brands for $840 million. This trend accelerated with acquisitions of White Lily Foods in 2006, Eagle Family Foods in 2007, Knott’s Berry Farm jams, jellies and preserves in 2008. Also, in the same year the company made its largest acquisition when it purchased Folgers coffee from P&G for $3.7 billion. II.