Case Study Jetblue

360 Words2 Pages
Changing barriers traveling by air with JetBlue and Azul’s Nicole Blake Broward College Abstract David Neeleman, is the founder of JetBlue Airlines, a Brazilian-American, born on October 16, 1959. He was the cofounder of Morris Airlines, which was later sold to Southwest Airlines. He launched the JetBlue Airways in 2000, and currently acting as CEO of the new Brazilian domestic airline Azul, founded in 2008. Key elements of JetBlue: Strategic Leadership: JetBlue Airways is devoted to bringing humanity back to air travel. JetBlue kept their customers delighted all the time by introducing special offers and packages in airfares and amenities. JetBlue’s founder Neeleman’s no layoffs strategy during tough times has astonished the business world. He implemented the expansion plans that targeted routes that other airlines dropped. Effective teamwork under good leadership of Neeleman, provoked the team to put new ideas into business, and make quick decisions and implementations. David Neeleman’s programs, such as generous profit sharing, excellent benefits, open communication, and extensive training all get the right employees in the company and retain them. Customer Focused: JetBlue’s success emphasizes teamwork where top management interacts with employees and other team members constantly. As well, JetBlue’s management believed that constant interaction with their customers not only keeps them updated with the customer satisfaction levels but also allows them to get feedback and improve their business. This quality of JetBlue has earned it high ratings among its competitors. When it comes down to setting goals, David Neeleman it truly one of a kind. The reason I believe that he is one of a kind is because he learned to accept rejections. The key point of being an exceptional leader is to learn how to take corrective crissum. It

More about Case Study Jetblue

Open Document