Case Study: Is the Ipad a Disruptive Technology?

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Executive Summary This assignment discusses the case study discussing the iPad as a disruptive technology and its effects on Apple’s business and that of its competitors. 1. Evaluate the impact of the iPad using Porter’s competitive forces model. Porter’s competitive forces model provides a view of the business’ environment encompassing competitors, both new and existing, substitute products and services, customers and suppliers. The introduction of Apple’s iPad has had an effect on each of these segments of the model. (Laudon & Laudon, 2012, pp. 95-96) Apple’s introduction of the iPad and its great success thus far has had somewhat of a positive effect on their traditional competitors like Microsoft (Windows tablet), Amazon (Kindle reader), and Barnes & Noble (Nook reader) in that it has increased the interest in these on the go media devices. These devices don’t have the power and versatility of a bulkier laptop computer, but they can provide for the needs of most casual users who watch online video, use social media, and read e-mail. And even though they compete, as more content becomes available in electronic format for these types of devices, the more people that will use this technology and be drawn into this mobile device market. Because of the iPad’s success and the rapid growth of this market, new competitors’ have introduced products to compete with the iPad. Many of these competitors are existing electronics manufacturers, whose cost of entry to this market is relatively low because of their other product mix, producing new tablet format devices based on the Android operating system. As noted above, a number of competitors offer alternative products using different operating systems such as Android or the Windows OS. As a complementary service, Apple has also built up their App Store as a way to distribute tools for leisure, work and content

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