Case Study: Integration Of Faith And Learning

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BUSI520: Integration of Faith and Learning: Character Jennifer L. Johnson Liberty University Dr. Coleen James August 23, 2014 One of the virtues that can be found within the pages of the Bible is that of having a firm, yet godly character. When one examines a business, it should also have a firm character. Romans 12:2 is a verse that supports this point. “Do not be conformed to the pattern of this world, but be transformed by the renewing of your mind. Then you will be able to test and approve what God’s will is- his good, pleasing, and perfect will.” Paul was speaking about how as Christians, we should not strive to follow the mold of society, but rather follow the will of the Lord. At times, this can be difficult for a Christian business owner, yet the rewards for the Lord will outweigh the financial gains from following society. Kotler and Keller explain that one area of marketing that Romans 12:2 applies to is that of social responsibility marketing. “Because the effects of marketing extend beyond the company and the customer to society as a whole, marketers must consider the ethical, environmental, legal, and social context of their roles and activities” (Kotler and Keller, 2012, p. 22).…show more content…
One example of how a company that has not conformed to the patterns of this world is that of Hobby Lobby. Hobby Lobby filed a suit against Burwell to be able to “refuse birth control coverage to their employees based on the employer’s beliefs” (Carmon, 2014). By remaining true to their religious beliefs, Hobby Lobby decided to take a stand against what they believed to be a law that imposed on their religious freedoms. This particular company did take their feels to the Supreme Court, where the outcome has not been fully decided at this
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