The products will be served in a friendly manner and the atmosphere will be a serene one that will leave our customers feeling satisfied after their encounter with our company. This will cause our business to succeed and thrive throughout the years. Caffe Umbria’s ideology is to provide its target market with high quality but mid-priced coffee on the go and in bagged blends to make and serve at home. By providing a cheaper alternative to places like Starbucks and other name brand expensive coffee shops, Caffe Umbria must make many smart choices when it comes to planning pricing, packaging and distribution. Companies with smaller profit margins must create a larger following of loyal customers because they need to rely on the quantity of customers, not the markup, for their profits.
The penetration price strategy also favors Wal-Mart’s business approach of low costs products and services. Wal-Mart customers’ expectations are quality products and services at a price that is marginally lower than the competition. The penetration strategy can significantly increase the lifetime value of customers, because they are “hooked” with the outstanding initial service offering. This approach also provides Wal-Mart with the additional business to remain in the maturity phase of the product life
Tanglewood’s closest competitors appear to be Kohl’s and Target. Tanglewood’s strategy is focused on quality with designer appearance. They appeal middle and upper income costumers because of their reasonable prices. Tanglewood has also created their own brand merchandise through subcontractors. Customer service is strong because Tanglewood has their own web portal that saves some effort for their customers.
Nordstrom shares many characteristic with other retailers such as their generous exchange policy, superior customer service, the product quality. Nordstrom is also known for their generous exchange policy even though they do not carry the item in the store they are willing to the customer a refund. Nordstrom may lose money on the returns, but maintain a consumer relationship with their consumers is top priority. Nordstrom shares the same characteristics as Macy, JC Penney’s, Sear, Kohl’s and Dillard’s who also sells clothing,
Since local businesses are so small, they have the advantage of being able to communicate with customers closer and more in depth about the store than Wal-Mart greeters who only say "hello" and "have a nice day"; not about anything such as the well-being of the community and what customers like about the small business and what needs changing. In the same article by Marco Terry, he makes a great point in "Remember what you actually sell", and uses the apple store as an example. Not only does the Apple store have a great product but they also have great customer service to pride themselves on. If small businesses can cash in on quality customer service, they stand a much better chance of doing better business in the wake of a Wal-Mart arrival. In another article, 10 Ways To Beat Wal-Mart, the author Chad Brooks makes a point of small businesses taking advantage of the ability to maintain top notch customer service due to the intimate nature of a small business.
Kudler Fine Foods Business Proposal December 15, 2008 Ashley Williams Kudler Fine Foods Career Development Plan From the beginning, Kudler Fine Food’s main goal has been to combine the convenience of one stop shopping with reasonable prices for customers. Although, Kathy and Kudler Fine Foods has been successful at achieving this goal, my team and I would like to take it a step further and help this company become even more successful than before. With the range of departments in the one-stop shopping center including baked goods, meat and seafood, produce, cheese and dairy, and wine, we feel the only thing missing is the morning perks……coffee! With a broad range of coffee, cappuccino’s, and latte’s,
Target is also a discount store, but they offer a different spin. They are more focused on the style. Target’s corporate strategy is one that has changed little over the years: to provide high-quality, stylishly designed items plus all the essentials for life, displayed in a clean, organized and welcoming environment. Target’s size is most beneficial because they can cater their services and products to change with trends more quickly and at prices that are affordable to the customer. Target appears to run on a functional organizational structure.
Targets mission is: "Our mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our Expect More. Pay Less.® brand promise." Target believes is design for all, letting their designs be fun, energetic different and intelligent along with most importantly, being affordable for everyone. Targets focus on design is to concentrate on how something looks, how it satisfies a need, how it simplifies your life and how it makes you feel. Target tries to stay unique and create and experience unlike any other retailer by keeping stores clean, having a brighter store, wide isles, trend-right merchandise, a unique designer partnership and outstanding customer service.
Consumers are demanding chemical free homegrown products. It is easy for consumers to find other companies who can provide comparable services. However, new technology is only a fraction of what makes Gene One stand out over their competitors. Consumer loyalty and strong leadership will give them a major advantage. The challenge for Gene One will be to maintain their cohesiveness as a management team and maintaining a high level of social responsibility while expanding the company to a publicly traded organization.
The overarching mission statement for IKEA is short and to the point but it dreams big,“Our vision is to create a better everyday life for the many people”. It’s vision and values, or it’s business idea as they describe it, makes that mission seem attainable by “Offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”. A mission statement is defined as a formal summary of the aims and values of a company, organization, or individual. It plays a role in defining goals, ethics, culture, norms for decision making, and is an important component of the strategic plan. IKEA’s mission is lofty and ambitious and gives a deep insight into the kind of person Ingvar Kamprad is and who he wants the employees of his company to be.