Case Study Gm

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Case study analysis How bureaucrats and bean counters strangled General Motors by killing its brands By Erik L. Olson and Hans Mathias Thjømøe Philosophy of science and research methodology MHR 180 Nenad Tanaskovic 202333 Introduction The main theme of the case study is the internal and external factors leading to lower efficiency and bankruptcy of one the biggest companies in the car industry, General Motors. The authors of the case study show the complete history of the company with its ups and downs in the period between 1923 and 2009. The study uses various literatures, researches and examples to show the reasons why GM had created the world’s finest portfolio of brands and the reasons those were put in jeopardy. The study points out company’s opportunities in the section named “General Motors’ rise to the top”, while in the next section named “General Motors’ anti-trust-induced shift” reveals the reasons why GM brand suffered calling them “brand killers”. This will say that the study fairly deeply penetrates the present problem by providing in details information about the problem, explaining how the problem occurred and offering the problem solution. The case study take into consideration only one company, but it is written using a lot of sources, where the data and different researches were compared with other companies with the similar branding problems. The study is related to economics, marketing. Qualitative research The first question asked regards the reason what caused GM, as study described, a branding pioneer, to kill its brands? Realizing that GM “has no use crying over spilled milk”, authors bring out the more important question for the current situation – what could GM do today to improve their situation. The case study adopts the qualitative research design. Olson and Thjømøe are using the explicit model to
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