Case Study for Path Safe Water

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Main Body Path And The Safe Water Project funded by the Bill and Milanda Gates Foundation, was awarded a $17 million dollar grant to evaluate how a market-base approach could help accelerate a widespread adoption use of household water treatment and safe storage. The main objective was to spread their products towards different countries and target the middle and low income populations. Their main focus was to target countries that were using unimproved water sources for drinking. The Safe Water Project team primary objective is to conduct different sales strategy, such as door-to-door sales, salespeople on bicycles, a sales force of part-time students, sales through government health station, with microfinance institutions, a retail sales model and including safewater products through a basket of goods approach. Path And The Safe Water Project objective was to target countries such as India, Vietnam, Cambodia, and Kenya that were using unimproved water sources heavely for drinking, the main goal is to improve access to safe water through Innovative Sales and Distribution Models. Creating a distrubiton channel and letting these four countries use The Safe Water Project products is way for building a relationship, and having their products as a solution for the people to buy, and create a poistive effect to society. The company goal is to create different sales strategies to increase sales for their products, and also help improve the country,by accessing a safe water treatment for their society. Creating a product that can generate sales and help improve a soceity, can build a good reputation and recognition for your company. Path is a Seattle-based non-profit organization committed to delivering high-impact, low- cost solutions to global health challenges. In 2006, Path launched its Safe Water Project, that stresses the household water

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