Case Study Elektra Products, Inc

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ATENEO DE MANILA UNIVERSITY Graduate School of Business ATENEO-REGIS MBA PROGRAM Case Analysis: Elektra Products, Inc. Submitted by: BRIAN CABOCHAN BALAGOT PROF. LYDIA KING MANAGEMENT DYNAMICS August 8, 2012 Case Analysis: Elektra Product, Inc. By Brian Cabochan Balagot, 2012-08-08 Case Background The Company is Elektra Products, Inc., an 80 year old publicly held company. Currently, the organization wants to revive the failing company via Empowerment – an initiative of their new CEO. The internal shareholders want to make the company great once again. The external shareholders, as usual, would want better stock performance driven by a sustainable strategy. In the past, Elektra was “Once the leading manufacturer and retailer of electrical products and supplies.” Now, however, market share is declining, and new products ideas are few and far between. SWOT Strengths | Opportunities | There are many very loyal and long-time employees who are very committed to the organization (i.e. Simon) | There are available management tools that the company can properly leverage | The Company has a new and dynamic CEO (Martin Griffin) | | Weaknesses | Threats | departments such as manufacturing and sales barely spoke to one another | Increased foreign and domestic competition | morale was at an all-time low | | many employees were actively seeking other jobs | | New initiatives have been tried before (downsizing, reengineering, restructuring) but these did not come out successful – the organization is a victim of several culture changes gone wrong | | Many employees like Simon, through extremely loyal to the organization, were going to be an obstacle to the empowerment effort | | As a whole, the company right now has a lot of loyal employees, but they are not working together. They are not motivated, some want to leave, they do

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