First, under the leadership of Steve Jobs, Apple was able to establish and reach new heights in their niche. According to Ferrell and Hartline, “Apple has excelled in both leadership and operations. One of the company’s most important resources is its employees, and the company has effectively recruited, trained, and compensated employees to create loyalty” (Pg. 327). Organizational structure and leadership can make or break any company, they are essential to the proper management of companies.
Today, Steve Jobs has a huge variety of electronics on the market. Some people cannot live without their Apple Manufactured Products. People all over the world use Apple products. Even people who don’t use electronic devices designed by Apple, most of those devices were probably encouraged by Steve Jobs in one way or another. Steve Jobs was one of the most influential people someone could ever meet.
Initially making them the highest ranked in technology of their times. Companies often question how they would go about globalizing and succeeding in an establishment that has potential growth within the company. Apple Inc. began globalizing by integrating their worldwide strategy, not only in their products, design,
During the tenure of former CEO Steve jobs, Apple had extreme unprecedented success. Garnering an almost cult-like following with its innovations, Apple found itself in very unique position in that the products it manufactured were first to market, essentially creating a new market for competitors to challenge it in. While there where computers, phones and mp3 players from different companies none had the integration and usability across all it’s platforms like Apple did. This allowed it to sell one product to a consumer but guarantee this product would work with its other devices. Additional to this, it brought to market a phone that integrated various technologies.
Apple is one of the most famous and popular companies in the world now; the reason for its popularity not only is their innovative products and pioneering ideas, but is also their form of advertisement. Steve Jobs, the founder of the company “Apple”, once said, “It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t.” So then, how did his company advertise their products? There are many different propaganda techniques that a company can use to persuade customers, and Apple is one of the companies that use these techniques a lot. Apple uses the propaganda technique "testimonial" to make people see connections between the company and their featured celebrities. One of Apple’s most famous use of the propaganda technique “testimonial” is from the advertisements from the campaign “Think Different” (1997-2002) because Apple used well known influential thinkers.
Steve Jobs and Bill Gates SteveMost people find it difficult to differentiate, between Steve Jobs from Bill Gates. Therefore, I am going to give a brief explanation about their ideas. After this, I will compare both of their backgrounds and their appearances in order to distinguish them. Steve Jobs and Bill Gates are definitely smart; they have both built huge companies and earned a lot of money. Throughout time Steve Jobs and Bill Gates have had very good ideas about computers.
Some people say this is accurate for all he has done for the world. Introducing the Iphone to the public was a risky one but it was a step that no human has tried before. Making a portable, multi-touchscreen phone, music player, with Internet, and a way to do all this at once was unheard of. Jobs did not do this all by himself though. He has a lot of help and many years to come up with this technology.
The latter brought even more profit to the company and was followed by iPhone, Mac book and iPad. Those products` popularity helped Apple to become one of the top companies in the world. (Dougherty,2010) Organisational culture There are numerous definitions for organisational culture. For example, Mullins described it as “The collection of traditions, values, policies, beliefs, and attitudes that constitute a pervasive context for everything we do and think in an organisation.“ (Mullins, 2010, p.739) In easier words, corporate culture shows, how things are done in the company. Taken into account Handy`s four types of organisational culture, Apple Inc. has a mixture of power and task cultures.
It always had a reputation for encouraging individuality, innovative ideas and excellence, which in turn attracted many talented workers. But according to Business Insider article, “What Apple Employees Say about the Company's Internal Corporate Culture” Richard Francis, formerly worked at Intel who worked on a project with Apple said “The atmosphere is not as zanily creative as you might imagine. It's very structured, very process driven.” Apple employees are usually specialists who are not exposed to other functions outside their area of expertise because Steve believes in having “best-in-class” employees. Brandon Carson, a contractor at Apple said "They desire and demand a collaborative atmosphere. Your work is
This also alludes to Apple products being utilized with or within other company procedures other than as a stand-alone product. Although this may mean that currently there is a slowdown in producing new products it is definitely a progressive step that many companies are taking, such as Goggle and Samsung. Cook’s approach to distribute the innovation efforts across the company and in multiple ways seems to be working. Under this leadership innovation will take enormous confidence and resources but the outcome will position Apple ahead of the pack – again. The success of this strategy will position Apple to overtake Samsung in many of their