One of the varieties of decision options open to management of Coca-Cola covers branding, manufacturer’s branding, family and individual branding. a. MANUFACTURER’S BRAND This identifies producer with the product at the point of purchase. The Manufacturer initiates branding and becomes involved in the distribution; promoting and pricing
According to the vision that has been set out in their report, the Coca Cola Company aims at build better environment, better quality of products and strong relationship with their partner. The main competitor of this company is Pepsi Company who offers similar drinks and prices to them. This company offers customers the wide range of products. However, Diet Coke will be chosen due to its benefits and popularity. A SWOT analysis, company objectives, target market, marketing mix, implementation and control will be given to give a clear perspective of Diet Coke’s marketing plan.
Analyze Coca Cola Company by using the nine value creating activities of Porter. Indicate how each activity adds value to the final product delivered by the company. Inbound Logistics: It is very important for Coca Cola to make sure their inbound logistics are well organized. Since the ingredients for the drinks are mostly not available in the country the product is produced, shipment and storage of the product has to be very strictly arranged. Some initiatives that are taken are pinpointing locations for distribution centers to make sure shipping goes a lot quicker and creating IT systems to send returns to suppliers faster.
Increase sales and market share by developing or acquiring new products to better serve the current product. Create new flavors of Coca-Cola. Appeal to customers’ desire for full taste, but less calories. 2. Market through horizontal diversification growth strategy.
* * * * * * * * * * Coca Cola’s Strategic Plan SWOTT Analysis Part II * BUS 475 * * * * * * * * * * * * * * * * * * * * * * Coca Cola’s Strategic Plan SWOTT Analysis Part II * In today’s business world strategic planning is very important. Proper strategic planning determines the success of a company’s future. A company develops a strategic plan by first performing a SWOTT analysis on the business. A SWOTT analysis is a situation analysis of an organizations internal strength, the weaknesses of the company, the external opportunities and threats of the company, and the trends of a company (Business Dictionary, 2011). The Coca Cola Company is successful because it performs a SWOTT analysis on the company to pinpoint the areas the company should focus on to improve the organization.
The distribution process is about Coca-Cola getting their products to customers in the most efficient and economical way. It is a key element in what it offers, and it has strategically done so. In every supermarket, retail stores, vendors, to the common hot dog stand, Coca-Cola products are there. They are supplied in cans, bottles, fountain drinks in restaurants and soda machines just
D1 In order for Coca-Cola to figure out whether or not an internet marketing technique is worth the cash of cash and the hard working hours, you need to have fantastic marketing evaluation techniques. There are different areas of an internet marketing technique that can indicate whether or not the program was successful. Once you have your evaluation techniques in place, you can begin to modify your marketing applications to create them more effective. Sales are one of the more important techniques they will use to evaluate the strength of their marketing applications is to evaluate how a program affects income. You should know what your income design is, so be sure to take that into account when assessing the effect of your marketing on income.
PepsiCo Strategic Initiative FIN 370 Sandy King March 5, 2012 PepsiCo Strategic Initiative Organizations use strategic initiatives when introducing new products, to enter a new market, to meet market requirements, lower costs or facing any other difficulties in making the organization more profitable. The concept behind a strategic initiative is change and that can be a challenging situation. To make the change successful it takes a group effort throughout the company that needs to be closely managed and monitored. The results of a successful strategic initiative implementation have a positive and significant impact on the organization’s profitability, but it only takes place if the efforts are unanimous. The main steps a company needs to make in the strategic initiative implementation are to initiate and ensure support, analyze and agree on approach, execute and examine the results (Snyder, 2008, p. 1).
In the present day, Coca Cola products are sold more than 1.7 billion beverages a day and are available in more than 200 countries worldwide. As we can see, Coca Cola is a well-established company that has been around for a while and their success can be contributed to their ability to identify and satisfy different market segments. These market segments help the company improve their products and services by knowing what their customers need and by innovating new sectors. The company focuses more on consumer segmentation and market their products into different groups based on behavioral, psychographic, and profile. By doing this, it gives the company a competitive edge because it allows them to focus more on their customers’ needs and it also allow them to stay on top of the latest trends and opportunities in the market.
Jerry C. Londenberg Module #2 Coca-Cola Case Study Business Ethics, Questions 1-3 Question #1: What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not? Unfortunately the most effective tool to restore ones reputation is time.