It may involve the use of questionnaires, interviews with customers, experiments, and many other approaches (Perreault, Cannon, & McCarthy, 2009, p. 202).” Kudler Fine Foods must perform quality marketing research if they hope to remain successful with their current stores given the local competition from other stores in the area. Market research also includes the process of systematically gathering, recording and analyzing data and information about clients, rivals and the market. Its uses include helping create long term business plans, launching new products or services, fine tuning existing products and services, and expanding into new markets. Market research can be used to determine which additional areas of research are needed for Kudler in the areas of customer satisfaction, and a need based analysis to determine if expansion of a new store is necessary or continued growth and development of existing locations. The customer service satisfaction survey that is currently in place on the Kudler website will help to identify what the customer’s like and don’t like about a minimum number of variables but market research needs to also include other vital information like culture, socio-economic background, health, and other marketing mix elements.
Lowes Foods superior customer service, rewards programs, Lowes Foods to Go program, and deli selections are unique in the grocery industry. By opening new locations in a new marketing region, Lowes Foods will increase their sales and therefore profits. A distribution center would be build to support a network of 5 to 10 stores throughout western Detroit and Ann Arbor areas. With the new locations, the goal would be to increase revenues and net income by 10% within 5 years. These efforts in customer and community service help Lowes Foods to increase their sales and therefore profits.
There is a need for expansion; however, there is also a need to meet the requirements put in place about locally grown and produced products as well as high wages for workers. There is also a lack of ability to make “SMART” business growth decisions by the owner. Analysis Current Situation Monforte Dairy (Monforte) is a specialized cheese company currently being run by Ruth Klahsen whose background is in the culinary industry. Her business background comes from this foundation and has thus set up Monforte in a similar fashion. She has grown to have a loyal customer base as her cheeses are agriculturally sustainable, use locally produced products and uses healthy methods of producing her cheeses that does not harm the environment.
“I’ve got terrific news! Cabela’s is going to carry Lunker Sauce!” Cabela’s was the nation’s largest direct marketer and a leading specialty retailer of hunting, fishing, camping, and related outdoor merchandise. Matt gave Russ a high five. This was big news. Russ continued, “The
In the last 40 years CVS has experienced tremendous growth. In the 1990’s through acquisitions CVS Pharmacy acquired more than 4,000 stores domestically, the corporation continued to expand to Florida, Texas, and Chicago; now CVS is currently in 42 states. CVS Pharmacy in 2007 merged with Caremark Rx to form CVS Caremark. Through 2013 CVS continues to acquire pharmacies to increase their market share. CVS Pharmacy was the first pharmacy to establish an online presence that offered customers an alternative to purchase products as of today customers are able to track and refill prescriptions online.
Cash flow Growth: 8%. Dividend Yield: 2.90%. Dividend Growth: 9% (Alden, 2011). Coca-Cola has additionally grown offering 14 brands to the company making a profit of $1 billion or more in annual sales, the company sold $25.5 billion unit case and had revenue of $35.119 billion in 2010 (Alden, 2011). Coca-Cola has grown its’ revenue rapidly over 5 years, this brought about an important highlight for the company in between 5 years, so the company earned about 8.5% in annual revenue growth.
The convenience is having all quality, organic, specialty, and rare items, in one location. When Kudlerfinefoods.com becomes a fully functioning online store, they will see a substantial increase in their sales and customer base. Not only will they be available to serve people from three physical locations in the San Diego County, but also they will be able to serve people from all over North America. This is something that other like companies such as Whole Foods and Trader Joes have already started offering. Kudler Fine Foods is a company that prides itself on offering the customer with the highest quality organic and rare food items from around the world.
Their Christian philosophy also influences their keys to success; which are to listen to the customer, focus on getting better before trying to get bigger, and to put emphasis on quality (“Chick-fil-A: Press Releases”). Chick-Fil-A’s main goal has always been to “be America’s best quick-service restaurant (“Chick-fil-A: Press Releases”).” Over the years, the company has grown to have over 1600 locations in 39 States and the District of Columbia. In February of this year, Chick-Fil-A announced that it exceeded $4.3 Billion in sales in 2011, a 13.08% growth over 2010. They also announced their 44th consecutive year of sales growth since the company began in 1967 (“Chick-fil-A: Press Releases”). Chick-Fil-A is credited with inventing the boneless breast of chicken sandwich and being the first to introduce the chicken nugget
Kudler Foods uses all three generic strategies to operate the organization. Kudler is contracting with local growers to supply the stores with fresh organic produce. Pricing the produce competitively and below the competition will attract new and existing customers. Staying a step ahead of the competition will make Kudler Foods a leader in cost strategy. Kudler Foods will need to make clear the differences in the organization such as organic foods division, catering division, and fine foods store division.
Who in the world has not heard of a Big Mac? With the use of franchising and a strong focus on the culture, McDonald’s has seen success in many parts of the world. Beginning in 1955, McDonald’s grew from one store to 31,000 in 119 countries by knowing an understanding what the customer wanted (McDonald’s, 2010). McDonald’s spent a significant amount of time not only placing stores around the world, but also teaching the locals how to produce crops for the store. It is this integration into the community that allowed acceptance and success in foreign