Case Study: Barack Obama Organizing For America 2.

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Barack Obama became a visionary at branding himself to the American public as the viable presidential candidate and alternative to the Bush administration's policies during the 2008 electoral campaign. However, once elected to office, Obama has been unable to provide a record of successful results that he had once shown strong promise of achieving. President Obama's public relation strategy of portraying himself as the 'catalyst for change' worked wonders at unifying and convincing disparate voter groups that he was their best and only option to achieve a wide array of public policy changes in government that were often self-defined by the various disenchanted individual voters seeking an alternative.... a sort of "anyone but Bush and his policies" voter coalition. As a candidate for president, Obama often had revolutionary goals for office: To provide a solution to the economic crisis, to end the war on Iraq, to provide affordable healthcare, and to investigate new sources of energy to protect the environment. Obama’s innovative political visions were a great match for the political “Obama for America” campaign, which successfully pioneered new media outlets to ultimately become a key component and tool in his victory march to the White House. The “Obama for America” campaign made a point to reached out to virtually every potential voter during the election process primarily through Internet and social media websites. His two main websites (BarackObama.com and My.BarackObama.com) allowed rapid two-way communication between voters and Obama, providing feedback and statistical information for the campaign, while creating relationships with voters that had been unheard of in prior elections. The web became a catalyst for a strong grass-root following to form and allowed bottom-up campaigning to take place. The “Obama for America” campaign acted as an aid to
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