Case Study: Atlanta Braves

896 Words4 Pages
Is The Move of Atlanta Braves a Good Fit? COMM/215 June 17, 2014 Is The Move of Atlanta Braves a Good Fit? The Atlanta Braves fans received a jaw dropping announcement out of nowhere on November 11, 2013 when the Braves publicly announced that they would not renew or return to Turner Field at the end of the 2016 season. The Braves have called downtown Atlanta home for almost 50 years. In fact, they would be moving from the current city of Atlanta to the northern suburbs of Atlanta call Cobb County. Since 1997 Turner Field has been known for the Atlanta Braves home, which was originally Olympic Stadium for the 1996 Summer Olympics. After the Olympics, the Centennial Stadium was semi reconstructed to form a major league baseball…show more content…
With the price tag being estimated around $672 million to build a new stadium and its shopping and entertainment district, the Braves plan on funding over half of the project. Some of the remaining gaps could come from the taxpayers, but most will come from tax revenue from the retail stores, office space, restaurants, and the hotels surrounding the area. (Sigo 2013). As for the Cobb County residence, they will be getting a bus-rapid transit system to and from the stadium from local counties. This should ease up some of the congestion around the interstate 75 and interstate 285 connection. Also, they plan on reconstructing both intersections to enhance the flow of traffic around the ball park. After the new stadium had been announced, there were mixed views on opposing the plan. Many Cobb County residents were furious when they were asked if they supported the plan to build a new stadium by funding their tax dollars. No taxpayer wants additional taxes added to their bills each month. Also, the impact on building a stadium in its planned location raises concerns about the additional heavy congestion that already exists on interstate 75 and interstate 285…show more content…
First most fans come from the northern suburbs of Atlanta. But most importantly, the Atlanta Braves will bring in revenue for the city and save money for the organization in the long term. If any Cobb County resident or the surrounding areas sees what the Atlanta Braves are trying to do and still argues about the public funding of the stadium needs a reality check. People need to remember that Turner Field was built for the Olympics and then converted into a baseball field. In other words, if the Atlanta Braves stayed at Turner Field, all the money they are currently using for the construction of the new stadium would practically triple the amount in renovations needed at Turner Field. Staying at Turner Field any longer would be devastating for the taxpayers in the near future. Now Cobb County is going to pay for its new Atlanta Braves
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