Case Study Analysis for Vermeer Technologies (B): Realizing the Dream

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Assignment: Case Study Analysis for Vermeer Technologies (B): Realizing the Dream The company’s mission statement is, “Our mission is to provide best-in-class authoring tools for Web-based services, and by so doing, to become the industry standard way to publish on the Web.” Vermeer Technologies Inc. was an innovative venture-funded, start-up, Software Company with a dynamic Internal Environment and competitive External environment. Their headquarters origin’s are in Cambridge, Mass. The company was co-founded in April 1994 by Dr. Charles H. Ferguson (renowned, independent consultant, providing strategic consulting to the top managements of U.S. high technology firms, Apple, Xerox, Motorola, and Texas Instruments.) and Randy Forgaard (MIT-trained engineer, consultant, and high-tech industry analyst). Vermeer Technologies Inc. had 25 employees. According to my research, the company’s founder, Dr. Charles H. Ferguson (I believe that Dr. Ferguson is the protagonist in the case) wants to launch a new innovative product. The (core concepts) key issue in the case is the ventures initial penetration of the market and how that will challenge the entrepreneurial opportunistic involvement of the creation of an autonomous product/product division (accessible Web publishing to everyone in the form of “Shrink-wrap software”) in the rapidly growing market for Web services. One preliminary adaptability challenge is that, potential competitors will also identify that this is a huge market opportunity. Dr. Ferguson and Mr. Forgaard good business flexibility sense relates directly to the early release date (which would be determined by the degree of speed in which they could get the product to market). The other equally important challenges they face, was how to make their publishing suite tool work with all “standards-compliant commercial and academic Web servers.” According
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