Case Study Abstract

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Case Study Abstract The focus of this case study is the supply chain of fast-fashion giant, H&M. H&M – the world’s third-largest retailer by sales – has grown into a profitable force in the global apparel market by offering clothing that is seen as both fashionable and reasonably priced. This case discusses the supply chain management practices of H&M and how it responds quickly to changing fashion trends by renewing its lines. H&M’s logistics, inventory management process, design collaborations, sales channels, online branding and best price strategy are briefly covered. Table of Contents 1. Introduction – Fast Fashion and Supply Chain Management 2. Background Note 3. H&M Quick Facts 4. Elements of H&M’s Innovative Supply Chain 5. Double Supply Chain 6. H&M’s Three Sales Channels 7. Logistics 8. Efficient Central Distribution Center 9. H&M’s Best Price Strategy 10. H&M’s rapid reaction supply chain – Flexible Purchasing and the ICT platform 11. Branding online and the Virtual retail experience 12. Design Collaborations 13. ‘The shock of the new’ every day – Building a continuous consumer supply chain 14. Exhibit I: H&M’s Growth (1974 – 2007) 15. Exhibit II: H&M’s Global Expansion 16. H&M Timeline 17. H&M’s Financial Performance Summary (Revenue and Net Income) 18. Exhibit VI: Comparison with major global specialty clothing retailers 19. H&M: Sales Graph by country, 2007 20. H&M: Store Locations, 2007 21. H&M: Sales by Country, 2007 22. Questions for Discussion Case Study Keywords: Hennes and Mauritz, H&M, Supply Chain Management, SCM, Erling Persson, rapid-reaction, Madonna and Kylie Minogue, Rei Kawakubo, founder of the Comme des Garcons fashion chain, Zara, Gap, Apparel Retailing Case Study, Logistics and Distribution, IT enabled supply chain, supply chain integration, information sharing, inventory management, fast fashion,

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