Liberty University Final Group Paper BUSI520 –B21 Jeffrey Wietholter, Nathaniel Martin, Richard Oros, John Rafoss, Kevin Staples March 7, 2012 Executive Summary Keurig is today’s fastest growing home and business single cup coffee maker. Their invention of the single K-Cup coffee roasting product has revolutionized the coffee industry. Keurig today is a subsidiary of Green Mountain Coffee Roasters (GMCR). GMCR prides itself on producing premium all natural coffee beans and is now providing the coffee for Keurig’s K-Cups. Written below is an integrated marketing analysis of Keurig’s current business.
Not only did it make sense to expand their business beyond jams, jellies, and preserves, but it may have saved them. After acquiring Jif and Crisco in the beginning of their transition, and then acquiring other various brands such as Hungry Jack, Pillsbury and Folgers, they have become one of America’s biggest producers of breakfast foods and beverages. Without these business ventures, it is unsure whether Smuckers would have survived. Because the processed food industry is ever-changing, businesses must find ways to stay competitive. Smuckers not only did this, but came out on top.
The customers can be classified into two kinds: the long-standing customers like residents and faculties, and temporary customers like students and visitors. In September 2009, Tim Hortons will open up its first store in the West Mall Complex (WMX) of SFU, replacing Raven's Cafe and Chartwells. Tim Hortons is a fast-serve coffee franchise that serves coffee, espresso products, cold beverages, sweets such as donuts, and breakfast, lunch and dinner meals. The company’s quality products, combined with a strong reputation for service and reliability, allow them to attract and maintain a large and loyal customer base nationwide. Although Tim Hortons and Renaissance Coffee operate in different segments of the coffee market, and differ strongly from atmosphere and business structure, to product quality and product pricing, Renaissance's sales level may still be strongly affected by this opening.
They have different types of warm and cold coffee, lemonade, sandwiches, salads, pastry, candy and they also sell cups that they designed. Starbucks Activities. Starbucks believes that they should have a positive impact on the community they serve. Since that they have grown into a big international business which has over 20000 stores over 62 countries they have a lot of activities. From helping the community with their services, offering more work for the neighborhood, and helping with the gardening of their parks, supporting foundation etc.
Ceje Davis American Intercontinental University Unit 5 Individual Project MKTG 205 – Principles of Marketing 12/14/2014 Abstract Starbucks Incorporated has become a regular from the coffee shop to your own home, and even across the world. The company wide marketing as worked for the last 30 years and will continue to grow as coffee becomes more popular around the world. Starbucks Incorporated Introduction Starbucks is an international coffeehouse franchise company headquartered in Seattle, Washington. It is the world’s largest coffeehouse and coffee chain with 11,500 stores in the United States, and more than 20,000 stores worldwide in 55 countries. Starbucks locations serve hot and cold beverages, whole-bean coffee, micro- ground instant coffee, full leaf teas, pastries, and snacks.
The history, development, and growth of the company over time First, I will discuss how Whole Foods was developed and its history. John Mackey, entrepreneurial history began with a single store which has now grown to the nation’s leading natural food chain. Whole Foods represent a healthy, socially responsible lifestyle that customers can identify with. The company set itself aside from competitors by focusing on quality as excellence and innovation that allows them to charge a premium price for premium products. For the last 39 years this strategy has allowed them to be successful.
Starbucks has a good sustainability plan, excellent leadership and motivated stakeholders that will follow the organization well into the future. Starbuck’s Background Starbucks has been a household name for over 20 years. It is the largest coffee house in the world with over 17,000 stores in 50 countries (Wikipedia Website, 2011). Starbucks was founded by two teachers in Seattle, Washington with $1,350.00 each and a $5,000.00 bank loan (Kline, 1998). In 1987, Howard Schultz acquired Starbucks and ran with the idea that a barista-type coffee house was going to be the wave of the future.
Marketing Research Rochelle Woods MKT/421 April 2, 2012 Ricci Rizzo Marketing Research The original vision of Kudler Finer Foods was to be a one stop gourmet food store. As a result Mrs. Kudler’s vision, Kudler Finer Foods growth continues to manifest. Mrs. Kudler built an expanding entity having direct control on customer service, all orders for the business and hiring. Known for her kindness and generosity to employees, this has allowed Kudler Finer Foods to prosper. Kudler Fine Foods (KFF) began as the dream of a local entrepreneur and has in the most part been successful.
Part One&Two 4 Works Cited Starbucks announces new leadership structure to accelerate global growth. (July , 11 2011). Retrieved from http://news.starbucks.com/article_display.cfm?article_id=547 Gaar, B. (2010, 0925). At whole foods, team management goes all the way to the top.
Strategic Initiative Several strategic planning initiatives for the Starbucks Corporation, as identified in their fiscal 2012 annual report include: * To expand the core business of coffee roasting and distribution channels * Create authentic connections with their customers via the Starbucks experience * Expand market share capture in the high end tea market category (Teavana) * Support and encourage innovation within Starbucks business sectors The Starbucks Corporation continues to drive toward a balanced approach of increasing shareholder wealth. The cooperation recognizes and supports a socially responsible position with true global issues and concerns. Starbucks understands this delicate balance and does not compromise its reputation for the mere sake of increased profitability. One example of their strategic plan is identified with their recent success of enhancing their distribution channels. According to the "U.S. Securities And Exchange Commission" (2012) fiscal annual report; Starbucks consolidated global revenues reached a record $13.3 billion, a 14% increase, with revenue growth driven by a 7% rise in global comparable store sales and a 50% rise in