2. How is the boat purchase decision made? Target market---- a married male in his mid to later forties with two teenage children (annual household income of a boat owner was $40450) Need recognition--- satisfied customer functional and physical need, customers need boat for fishing, cruising and water skiing. Information search-----friends and relatives 100% Marine dealer 98% Catalog/Brochure 97% Magazine advertising 93% Evaluation of alternatives--- the assistance of a dealer or a salesperson, low price Promotion—trade and customer shows are typically scheduled in the late fall and blend into consumer shows in the winter month. Purchase and consumption---- Influence factors: Quality of construction 100%-----distribution, product Performance 81%-----ads, product Design purpose 78%-----ads, product Value 68%-----price, promotion Craft Marine had introduced its new hull designs and offshore boats in the fall trade shows and planned to exhibit these innovations during the winter of 2002 at consumer boat
Assignment Question With just five days left before passengers leave their homes for the voyage, considering all information presented to Exotic Adventures Inc. including weather, costs and savings, and analyzing all of the options using the Decision Tree Model graph analysis, what is the optimal decision that Exotic Adventures Inc. should make regarding the tour? Case Analysis Exotic Adventures, Inc. which operates expedition voyages via vessels in different regions including Brazil and Peru, planned a tour down the Amazon River between Belem, Brazil and Iquitos, Peru during the month of October. The tour is described as adventurous and educational because passengers get to see much of nature’s plant and wildlife up close in a comfortable boat designed to manoeuvre down rivers once water levels were high enough to accommodate the vessels’ 14-foot drafts. The boats could accommodate up to 80 passengers. The EAI tour included a trip up the river and a return downstream.
They wanted to buy a boat and sail around the southern waters but could not find what they were looking for. On November 8, they decided to charter a craft sailing from Florida to the Bahamas for a week. After viewing many vessels, they found the sixty-one foot long ketch named “Bluebelle Yacht” right away and hired forty-five year old, well-built, Captain Julian Harvey to navigate them through the waters of the Caribbean (Brean 36). Mr. Harvey was a charismatic, curly-headed, and charming man (“The Bluebelle‘s Last” 17). Dr. Dupperault liked the fact that Harvey was a honorably discharged and decorated World War II veteran and a retired Air Force test pilot (“Skipper is Suicide” 1).
CMGT/410 Project Proposal Rossoneri Company Training for Managers Centralized training for all managers at a given location January 4 to January 23 Project Summary Recently I have been doing some research on the companywide compliance system. This requires all the managers to train at a centralized location. I have been in contact with every district manger who has been notified of their responsibilities. I took some time off to have a conference call with all of them and has asked for suggestions that would help them with the training. I have put forth a simple plan that would require every manager to have five hours of hands on training and five hours of online training.
Cascade Simulation Reflection Paper Name: Jun Huang Prof. Cleveland BMGT 364 Date: 10/03/2013 Our team was excited as we received this group work. The situation was that a group of friends and I rented a cabin in the Cascade mountain in hopes of enjoying a weekend. But a heavy snowfall came and blanketed the ground as we looked out the windows in the morning. Worse yet, the storm was expected to last for four or five days, informed by the radio weather report. Because of shortage of supplies for longer sustain, we decided to use the cabin’s CB radio to send for a chartered helicopter.
WEEK 7 TAX RESEARCH MEMORANDUM #1 FROM SUBJECT Deductions for the cost of meals for day trips Two of my clients, Tracey, a sales representative for a national pharmaceutical company and Mark, a ferryboat captain, have come to me with questions regarding allowable deductions of the cost of meals during their day trips. In both situations, their days last from 15 to 19 hours. FACTS Tracey visits customers in a company-owned vehicle. During these long day trips, she will pull over in locations such as rest areas and take a short nap in the backseat of the car. Mark captains a ferry that takes tourists on a roundtrip from Seattle to Victoria and back.
Management 451 5/9/2012 Tanglewood Case 2 This report contains the historical staffing data from two divisions of Tanglewood in the Washington State area, spanning the last five years. The data is presented using the transitional probability matrix. I will use the previous year’s staffing patterns as a preliminary forecast for; labor requirement, internal availability (based on retention), internal promotions, transfers and demotions. This simply means, I am going to compute the year end totals and perform a gap analysis to determine where the staffing shortages will occur next year. I will then conduct an environmental scan of the area; this will help determine if Tanglewood might have any difficulties filling their hiring needs.
I was working on zero sleep in the past 24 hours. As I made my approach to the ship, I was cleared for the landing spot just abeam the bridge. I looked up to the Flag Bridge once I was on deck and saw some of the MAG (Marine Air Group) staff looking down at us... giving us thumbs up, and big smiles. I was emotionally spent. The plane captain had to help me out of the aircraft.
McBride Marketing McBride Marketing Paper Kenneth Gilbert Marcia Reid BSA/310 2 McBride Marketing 2 McBride Financial Services has set a goal to be the premiere mortgage service provider covering a five state area that includes North Dakota, South Dakota, Montana, Wyoming and Idaho, with the headquarters located in Boise Idaho. They plan to have all five locations up and running and showing profits within the first six months accomplishing these goals with the most recent technology available to them. In order for this goal to be attainable McBride Financial will need to implement a marketing research plan that will better determine the best avenues to approach in the area of marketing their services The first step in the process is to determine the information needed to effectively evaluate the market and the type of market available within the five state area. This would include determining the demographic of the area
his futuristic scenario involves the intercultural communication between a scientist and state legislators. Thirty years from now, I am a renowned wetland scientist in the Commonwealth of Virginia. The Virginia state legislature is going to vote whether or not to continue funding for wetland restoration efforts to improve the overall health of the Chesapeake Bay. I have been called upon to give expert testimony on the matter. It is my responsibility to give a presentation before the state senate on the current health of the Chesapeake Bay based on recent studies, the current status of restoration methods, what previous funding has been used for, and how it has contributed to the improvement of the general health of the Bay.