Case Study

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INDUSTRY PROFILE AirTel's wireless network: India's finest cellular service, AirTel from Bharti, has the world's 2nd largest cellular footprint, covering 15 circles, all the major metros and mini metros. Employing GSM and GPRS technologies, AirTel is India's Premier cellular service provider and one of the most powerful brands. Broadband and Data group harnesses the leadership of AirTel to bring bandwidth to customers on the move. Global data and Internet Solutions Internet a conglomeration of networks spanning across countries, has changed the way an enterprise does its business. The last few years has seen the demand for Internet bandwidth multiplying. India, becoming an increasing active member on the Global Landscape, has fuelled this demand and the same is expected to continue for years to come. Companies are using Internet to conduct their daily business, seek information to gain competitive advantage, and create an effective communication medium. Goals and objectives!!!! Bharti Airtel Limited strategic objective is “To capitalize on the growth opportunities that the Company believes are available in the Indian telecommunications market and consolidate its position to be the leading integrated telecommunications services provider in key markets in India, with a focus on providing mobile services”. The Company has developed the following POLICIES to achieve its strategic objective: Focus on maximizing revenues and margins; Capture maximum telecommunications revenue potential with minimum geographical coverage; Offer multiple telecommunications services to provide customers with a "one-stop shop" solution; ▪ Position itself to tap data transmission opportunities and offer advanced mobile data services. ▪ Focus on satisfying and retaining customers by ensuring high level of customer satisfaction ▪ Leverage strengths of its

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