It has been reported that less than 1 percent of new products generate more than $25 million in first year of sales. Snack chip competitors rely heavily on electronic and print media advertising, consumer promotions, and trade allowances to stimulate sales and manufacturers often rely on price deals to attract consumers. The technology used to produce snack chips allows manufacturers to react quickly to new products introduction by competitors. Extensive sales and distribution systems employed by national brand competitors also allows them to monitor new product and promotion activities and place competing products quickly in the supermarkets. Snack chips are sold by national brand firms, regional brand firms, and private brand firms.
Example General Mills dominates Cereal while Frito-lay dominates Snacks/chips, Kraft dominates cheese based, ConAgro dominates Corn based products like popcorn, and finally Campbell dominates Soup and vegetable drinks. Nestle is the rightful market leader in terms of Size and number of brands its revenue is 141 billion nearly 6 times of General mills. They compete in various segments like Ice Cream, Packages food, Frozen Food. But in the last two years General Mills has changed the industry with its Acquisition of Yoplait and making it one of the biggest Yogurt brands in U.S. they increased the market share considerably to worry Dannon the Yogurt market leader. General Mills made 4 basic changes to position themselves better and increase their market cap.
The first one is that expand six SKUs of the 8-OZ product line into one or two selected supermarket channel regions. This option is based on three key points: 8-oz cups yogurt have the most significant revenue potential, two brad had successfully expanded their distribution into the supermarket channel. There is a rumor that one of their competitors would soon try to expand into the supermarket channel and the supermarket would only authorized one organic brand. Also the supermarket expected to attract some higher-income and
Medium High: This product is not only popular with mothers, but is a low cost, high protein food for those that are limited in income Cash Cow Continue to develop new flavors and product packaging to match today’s busy lifestyles and variety needs, such as almond butter. Positioning for Jif Peanut Butter Jif Peanut Butter can be categorized on the Boston Consulting Group’s matrix as a “cash cow”. Since J.M. Smucker, Co. acquired the Jif brand in 2002 from Proctor & Gamble, they have reinvested profits and more than doubled its market share size based upon an increase in consumer demand. Peanut butter is a highly nutritious, relatively low cost food.
The Smucker products began to be distributed nationally in 1942, and by 1948 the company had expanded its product line to include ice cream toppings. The company prides itself on meeting or exceeding customer expectations. Over the years Smuckers has acquired many different household brands such as Pillsbury, Jif, Crisco, Hungary Jack, and Folgers. Key Statistics Smucker reported sales of $4.6 billion in 2010 and profits of $494 million in that same year. In 2010 the company was the market leader in eleven food categories including fruit spreads and dessert topping, roasted and ground coffee, health and natural beverages, peanut butter, cooking oil, and condensed and evaporated milk.
Understanding Panera Bread Company by using SWOT analysis Originally developed from Saint Louis Bread Company which was purchased by Au Bon Pain Company in 1993, Panera Bread has been recognized as tops among chain restaurants in the 2009 Sandleman & Associates Quick-Track® "Awards of Excellence” for the eight consecutive years (“company overview”, n.d., Company FAQs). That is the foreseen result of Panera Bread Company that has provided customers the distinctive blend of genuine artisan bread and a warm, comfortable atmosphere. Although Panera’s competitors are restaurants in the so-called fast-casual restaurant category such as Applebee’s Neighborhood Grill and Bar; Starbucks.ect, relatively increasing net income and total bakery-cafes opening at year end from 2000 are some of the outstanding evidences of Panera to be recognized as the nationwide leader in the specialty bread segment. Thus, this report will give you a better understanding of Panera Bread Company by using SWOT analysis and help us explore the key factors behind this success. STRENGTHS: 1.
What are the order winners for Unifine Richardson – i.e., why would customers buy from Unifine Richardson? How can you tell? Unifine Richardson (“UR”) is a food producer that manufactures salad dressings, ice-cream toppings, sauces and syrups. A key raw material for its products is honey, which was sourced from China at $1.08 per pound. UR supplied its products to the food service market, retailers and industrial customers.
PANERA BREAD Current Situation Panera Bread Company is a leader in the easy casual restaurant industry with multiple café-bakeries located in 36 states, of the United States. Panera operates under the banner of Panera and Saint Louis Bread Company. Almost 400 of its 1,027 bakeries are company-operated and the remainders are franchisees. Panera Bread’s core competencies are in their market niche, offering a premium specialty bakery and café experience to suburban and urban residents. Panera’s focus is offering their customers with better than their rivals, making the dining experience so attractive to their customers will pass up their competitors in outlets of other easy casual restaurants to dine at the nearest Panera Bread A strategic issues is substitutes and threats of substitutes in Panera Bread Company’s distinctive competencies, their menu.
Apple Fritter and Dutchie, two original Tim Hortons creations made selection of the donuts. From the 60’s till now, they are known to be the most well-known donuts choices As customers taste and preference grew, Tim Hortons choices also grew with them. In 1976, there was a big improvement in the chain’s product, with the bringing about of the successful phenomenal “Timbit(bite-sized donut hole), which is everywhere today in about thirty-five varieties A variety of new products was introduced in the 1980’s as a result of its growth. These products included: cookies, cakes, croissants, muffins, chili & soup and pie, in the years 1984, 1981, 1983, 1981, 1985, 1982. In 1998, sandwiches were improved and introduced again in six different varieties and was named "Tim's Own".