The major centers of gambling such as Las Vegas and Atlantic City have shown little growth. The expansion of Native American casinos and the emerge of online gaming are factors to the decline in growth. Now casinos fell the need to sped more and more to entice more gamblers. For many years Nevada was the only state in which casinos where allowed. Nevada still retains its status as the state with highest revenues from casinos, with revenues reaching $10.3 billion in 2004.
Remember that promotion can cover a number of objectives from raising awareness, to increasing sales, profit etc. Describe its brand image and how this image is supported through the promotional campaign. (P2) Complete as part of your report 1 Task 5 P3 – Explain the role of advertising agencies and the media in the development of a successful promotional campaign. You must consider a) For your selected commercial organisation, find out which advertising agencies and what types of media have been used in a promotional campaign that has proved successful for the organisation. b) Explain the services offered by the advertising agency/agencies and how the organisation and agency/agencies work together in the development of a successful promotional campaign.
• Explain the importance of marketing in organizational success. • Describe the elements of the marketing mix. • Explain the importance of the marketing mix in the development of marketing strategy and tactics. • Create a marketing plan. • Identify quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness.
M1 - Explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims/objectives. Businesses may have several marketing aim and objectives which are met through the integration of marketing techniques e.g. promotion and the marketing mix. Companies like M&S operate on a global basis therefore their aims and objectives may differ for regions, however the main aim for each company would be to inform the market, increase demand and differentiate the product/service. Marketing objectives of Marks and Spencer is to ensure consumers are better informed about the products/services they provide.
Las Vegas, city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. Revenue from hotels (including most of the world’s largest), gambling, entertainment, theme parks, resorts, and other tourist-oriented industries forms the backbone of the economy. The nightclubs, casinos, and championship boxing matches are world famous, and entertainment enterprises have led to an increasing array of music, sports, gambling, and amusement centers up and down the main «strip,» as the city succeeded in the 1990s in redefining itself as a family resort, complete with monorail (opened 2004).
The needs of the stakeholders involved were considered to ensure BJB is meeting their expectations for quality. Analyzing an understanding the importance of the product and company needs was discussed with regard to obtaining quality parts at sustainable prices. Selecting the Feigenbaum quality theory as a reasonable guide for the quality management proposal will be useful in improving BJB’s product achievement. Lastly, understanding the roles that leadership plays in the implementation of each variable is crucial to the product and the company’s
Performance Management For any business to be successful it is imperative that they implement a performance management framework. This structure must be effective for the company to meet its goals and ensure that internal decisions are made based on the work performance of its employees. The performance management framework aligns with the business strategy because the structure is created based on the goals and vision of the business. Recommendations Clapton Commercial Constructions desire is to deliver quality top notch construction and customer service. A clear vision and realistic goals are needed to target areas of improvement.
Case Report: Casino Industry in 2011 Overview: The casino industry is one of the very important industries in the USA because of the size of their revenue which is about 32.5 billion in 2009. They also provide job opportunities and build attractive places that encourage tourism and bring revenue to states in different ways. The business is facing many changes due to government regulations, new technologies in the gambling world as well as competitions among casino companies and emerging casinos. This report will try to analyze this industry by using the SWOT analysis and porter’s five forces while analyzing its external environment. 1.
To achieve these strategic targets, P & G plans to achieve by improving and touching the lives of more consumers, in more parts of the globe. The company will also influence its core strengths in leadership to generate competitive advantages that are vital to winning in the consumer products industry. The driving forces of: brand-building, innovation, customer knowledge, and go-to-market capabilities will permit P & G to accomplish their targets. The company is motivating productivity in all aspects of the business through an arrangement of digitization, integration, and simplification. The company is also strengthening the quality, extent, and depth of leadership on all levels of the organization to make a more real-time, demand-driven and future-focused business (Procter & Gamble, 2011).
A procedure can be build to help the managers and consultant at the customer interface achieve new insights into the customer’s requirements and favorites. Lastly, customer-focused strategy is to enter industry that has strong strategic relations to the core adjoining industries. This is a mainly tempting alternative when the core industry is moving toward its operating effectively, produce surplus cash for reinvestment and full capabilities. Therefore industries are most situated to this strategy because it creates relationship with the customers. The executive growth strategy- The three customer-focused growth strategies explains the need supporting infrastructure to raise the chance of victorious implementation.