Case Stud Essay

5160 WordsAug 28, 201421 Pages
NG ETI RK MA EY 7K 014 R2 FO DS N IVING RE R THR O T TICS F D TAC AN IN THE YEAR NEW PAGE 2 CONTENTS Introduction ........................................................................................ 2 TREND 1 TREND 2 TREND 3 TREND 4 TREND 5 TREND 6 TREND 7 Abandonment Remarketing Moves Up the Funnel ...............4 Digital Acquisition Meets the Physical World ................ 5 Actionable Data Becomes a Key Difference Maker ................. 6 Personalized Websites Move Beyond Amazon and Netflix ............... 7 Location Marketing 2.0 Arrives .............. 8 Video: iBeacon and the Next Generation of Location-Based Marketing.................8 Buyer Intelligence Is No Longer Limited to the Elite .................... 9 Marketers Become the Architects of the Customer Experience ...10 Video: Creating a Connected Customer Experience ............10 BONUS TRENDS Marketers Take Testing to New Levels Andrew Kordek, Co-founder, Trendline Interactive.................................................................11 Being Relevant Won’t Be Enough Steve Kellogg, Marketing Automation Consultant, Astadia ..............................................11 Marketing Silos Continue to Dissolve Zachary Notes, Organic Search Analyst, UnCommon Goods.........................................12 Marketing Automation Expands Its Footprint David M. Raab, Principal, Raab Associates Inc .........................................................................12 Conclusion ..........................................................................................13 PAGE 3 7 KEY MARKETING TRENDS FOR 2014 – Last year, Silverpop declared 2013 the year of the customer. Well, consider the customer revolution under way. With buyers privy to more information, more access and more choice than ever, lower prices

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