IPO Project –Chipotle Mexican Grill, About company Chipotle Mexican Grill, Inc. and its subsidiaries has operated 1,084 restaurants in the United States, two in Toronto, Canada and one in London, England till December 31, 2010.Over the past five years, company has experienced grown up greatly and substantially, and expect to their big rally of 2011, new openings between 135 and 145 restaurants are expected to operate in 2011. Chipotle is working to change the way people think about and eat fast food by looking to fine-dining restaurants for inspiration. Chipotle use high quality ingredients, classic cooking methods to make good tasting food, have top performing people to take care of each customer, and make restaurants operationally
(Shaw, 2014) After all the merger and acquisitions of Tim Hortons, the company is now officially merged with Burger King. The company became the third largest fast food chain on the planet. Recent acquisition of Restaurant Brand International of Tim Hortons made a huge impact on the
White Castle began in 1921 by founder Billy Ingram and the White Castle hamburger is introduced in the market. The name White was meant to describe the company’s purity and cleanliness and Castle signified strength and stability. According to the company’s recent press release, White Castle was the first fast food hamburger chain, founded in 1921and now operates more than 400 restaurants in eleven states (2010). The original success of the company was in its marketing because before 1921, the hamburger was an undesirable product (Goldberg, 2010). In terms of fast food restaurant life span, even twenty-five years in business can seem like an eternity.
Brands, Inc., they serve a variety of Tex-Mex foods including tacos,burritos, quesadillas, nachos, other specialty items, and a variety of "Value menu" items. Taco Bell serves more than 2 billion customers each year in more than 5,800 restaurants in the U.S., more than 80 percent of which are owned and operated by independent
Burger King and Taco Bell started in the 1950s, and Wendy's opened in 1969. Some chains, like Carl's Jr., KFC and Jack in the Box, existed before the Speedee Service System, but modified their cooking techniques after. McDonald's, which started it all, is now the world's largest fast-food chain. According to the National Restaurant Association, in 2005, sales of
The three main points I will compare the restaurants’ by is the fan base, the choices, the taste, and the prices. First off, McDonalds has more history and a much longer track-record than Chick-Fil-A does. McDonalds was founded in 1948, while Chick-Fil-A was founded in the early 1960’s. After being founded McDonalds quickly became famous for their 15 cent hamburgers. In seventeen years, McDonalds had 700 stores nationwide.
MGMT690 Case study: Chipotle Mexican Grill Dr. McKenna, J.D Nov 1st , 2014 Restaurant overview, industry history and competitors Chipotle bears its birth from Ells who started by setting up a small shop in the year 1993 in Denver, Colorado. By the year 1998 the chain had grown to sixteen stores which saw McDonalds introducing capital infusion for business expansion. In the 2005, the chain had grown to over 500 units and by January 26th, 2006, the restaurant went for an IPO. According to the National Restaurants Association the projected U.S. restaurants sales in the year 2012 was $631.8Billion. This is a reflection of nearly 4% of the Gross Domestic Product of the nation.
Whopper or Big Mac, You Decide It is no surprise that America is the powerhouse of the fast food industry. Marketers spend millions of dollars on advertising trying to convince consumers that their product is better than their competitors. We all know that America is the land of the hamburger and at one point in time gotten into high debate regarding two popular burgers: The Big Mac and The Whopper. So the question is which would you prefer? The Big Mac was first introduced by Jim Delligatti, a McDonalds franchise owner on August 22, 1967 in his Uniontown Pennsylvania for only 45 cents.
They also advertise new products weekly to keep the market intrigued on what they’re selling next. Size and scale of the business McDonald's is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in 118 countries each day. Ownership – McDonald’s cooperation is one of the largest chains of fast food restaurants in the world, headquartered in the United States operated by Richard and Maurice McDonald, the company began in the 1940’s as a barbeque restaurant until they changed the whole menu to hamburgers and fries in 1948. Businessman Ray Kroc joined the franchise in 1955; he decided he wanted to purchase the chain from the McDonald brothers as he oversaw its worldwide growth, serving around 68 million customers daily in 119 countries. A franchise is a legal authorization granted by the company to sell or distribute its goods or services in a certain area, there are different methods of operations depending on the product, but basically you can use the companies name and their logo, McDonalds is a public traded company, which means anyone can buy shares in McDonalds with limited
Competitor Analysis The following are the primary competitors of McDonald’s in fast food industry, primarily in the US: Wendy’s Wendy’s Old-Fashioned Hamburger was founded by David Thomas in Ohio and was incorporated in 1976 (Wendy’s 2008). The company is considered as the third largest fast-food hamburger business in the world that is operating 9,000 stores in about 33 countries in the world. During 2002, the company recorded total revenue of 2.73 billion that shows 14.2% increase compare to 2001. The strategy of the company focuses on offering different products and services compare to its competitor (Thompson & Strickland, 2005 p. C-223). During 2002 – 2003, most of the food chain company is focusing on lowering the prices of their products in order to gain competitive advantage, but the company refused to follow the said trend and continue to focus on the quality of their products than price.