A baby averages 5 diapers per day for 30 months. About 90% of mothers use disposable diapers. This number of mothers using disposable diapers is expected to fall about .5% annually over the next 3 years. Number of US Births 2006 3,959,400 2007 4,058,800 2008 4,025,900 2009 4,021,700 2010 4,089,950 P&G’s focus group research in Cincinnati and Topeka suggests that 15% of mothers using disposable diapers would try Sesame Street Pampers. Sesame Street Pampers are expected to sell on the premium end of the market.
For example Britney Spears gets goggled 500,000 a minute. Pepsi gave each of these stars a million dollars to be a part of their commercial which is only forty five seconds. Another example is the magazine industry will pay millions to either get pregnant stars baby pictures or for a star to tell about a sad time in their lives. In many societies through time the poor worshiped the wealthy. Americans are obsessed with living like the house wives of Atlanta and the Kardashians.
Industry sales of children and juvenile books for 2009 were $3.2 billion (AAP, 2009). Since the staff and employees are X and Y’ers with young families, adding these titles to the product portfolio is a sound strategic move. The demographics give CanGo insight into the most popular titles and the capital expenditure for additional space is addressed by the ASRS systems. While hardcopy book sales declined in 2009, sales of e-books increased. In fact there are 500,000 book titles available for electronic readers and according to the AAP e-book sales increased by 176% in 2009 and Audio book sales totaled $192 million (AAP, 2009) making the addition of e-books and Audio books to their portfolio a logical strategic move.
Oscar Gamino AP English and Comp. Period 2 Affluenza Many American children have expensive video games, top-of-the-line electronics, and high priced sneakers, and requests for the newest and the best are ongoing. Everyday children are influenced to buy more, spend more, and have more. As parents work hard to earn a good living, they find it rewarding to provide their children with many indulgences. Although Americans are twice as rich as they were 30 years ago, depression, anxiety, and substance abuse among children and adolescents have increased l00 to 200%.
But we know there are loads of ultraviolent computer games in existence, so where do they go? Simple: the classification board rates them as MA15+ and our kids are already playing them. How many? Well, in the last five years, of 323 games that were rated MA15+ in Australia, only 26 were given a similar 'Teen' (age 13-16) age rating in America. You had to be older to buy the other 297 (92%).
In this time, children are exposed to approximately 40,000 advertisements per year. An average teenager spends thirty one hours per week on the internet and sixty three percent of teenagers read magazines. It is impossible to escape the media, whether it is at school, home, and work or in the general public. My personal routine is watching half an hour of television in the morning before school. In addition I will facebook for an hour then basketball programs and homework for two hours.
What caused this behavior in the child? As reported by several doctors and psychologists, video games contribute to aggression and violent behavior in children of all ages. All around the world, video games are selling faster than books. Many newly released titles remain on the shelf merely minutes before they are snatched up by an eager teenager, ready to master every technique and aspect of the game. Gamer ages range from two all the way up to late adulthood.
Whether it is computers or video game consoles, 10 percent of children aged 2 to 18 play console and computer games more than 1 hour a day. In 8 to 13-year-old boys, the average is more than 7.5 hours per week. If video game playing begins as a child, the chances of the hobby carrying over into adulthood grow exponentially. These games can include a variety of types and genres, but violent video games seem to be the
I will compare and contrast how I use social media and how other countries may use it in this paper. Most weeks I use only three types of social media: Xbox live, Facebook, and Twitter. I do use a few others but not on a daily or even a weekly basis. I use Xbox live the most out of the three because I play maybe 3-5 hours every weekend. On Xbox Live “You're the star, you are the center of attention”(Beck and Wade 588).
(1998, 293) develop a PL attitude scale. The authors conclude that PL shoppers perceive them-selves as “smart shoppers” who are actively seeking a cheaper version of a product instead of being victims of impulsive purchase decisions. Based on these findings it is suggested that the general PL Attitude serves as moderator within the PL con-sumer decision making process. The recent trend of PL professionalization, however, comes along with higher in-vestements in marketing and branding and more consumer centric approach. Partic-ularly the use of online platforms (e.g.