Case 17 - Corona Beer: From a Essay

405 WordsJul 3, 20112 Pages
[Type the company name] | Beer Industry | [Type the document subtitle] | | mcg3 | [Pick the date] | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | The beer industry contributes greatly to the economies by providing jobs across the board, from the agriculture side by purchasing the wheat, barley and hops from the farmers. The beer industry is a large industry that has an enormous effect on the country. The market growth rate of the beer industry is perplexing which is evident through production statistics of top brewing companies. WORLD TOP TEN BREWERS, 2007 provisional proforma volumes in Millions of hectoliters. 2007 2006 Brewing company Country Volume Share Volume SABMiller (SAB.L) Britain 231.7 13.1 209.7 InBev INTB.BR Belgium 225.6 12.8 215.2 Heineken (HEIN.AS) Netherlands 164.0 9.3 130.5 Anheuser-Busch (BUD.N) U.S. 150.7 8.5 146.8 Carlsberg (CARLb.CO) Denmark 120.0 6.8 77.8 Molson Coors (TAP.N) Canada/US 58.4 3.3 49.5 Modelo (GMODELOC.MX) Mexico 50.9 2.9 49.3 Tsingtao (600600.SS) China 50.4 2.9 45.4 Beijing Yanjing (000729.SZ) China 41.1 2.3 35.7 FEMSA (FMSAUBD.MX) Mexico 39.5 2.2 37.7 In the 1990’s, a new phenomenon appeared whereby

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