P5 Explain how internet marketing has made a selected business more efficient, effective and successful. The opportunities for business efficiency based on the increasing availability of the web technology which gives Perfect Paints all kinds of opportunities to speed up the interactions with both suppliers and customers. Therefore this can lead to a number of efficiencies. Firstly, the supply chain efficiencies is when a business will always be both a buyer and a seller, buying products from other businesses, buying product from others and selling to others or private consumers. A company like Perfect Paints has to buy the materials it used before it can sell finished products.
For this task I have been asked choose a business to analysis how the business has been designed covering the points I have been discussed in P1, P2, P3. The business I have chosen is Amazon. Amazon objective are to become a better place for customers to buy and sell products to the highest standards while they still making money, they also discover new products the releases that customers would be interested to purchase, but they aim to keep their customer pleasure by offering discount and giving vouchers by storing their products in large warehouses. Amazon is a biggest worldwide business which provides products to their customers; by providing latest products to their customers they could make great money. Selling latest item on their site would get more customer, by getting more customers this will help Amazon business to gain better shopping place for customers.
First, offering to purchase on the website will gain more attention from customers because of the convenience of time. Time plays a huge role in customer’s experience, for that reason customers will gain the easy of buying products online at Kudler Fine Foods. Additionally, KFF can advertise the unique products and services offered added to having customers enjoy the benefit of shopping online. For instance, coupons, weekly specials, gift cards are some of the incentives that the website can offer to attract more customers’ trough the website and increase revenue. In conclusion, Kudler Fine Foods needs an effective management team to operate successfully at their best ability by allowing them to implement their knowledge and skills to improve productivity around the business.
By using the social media, web pages and purchasing advertisement banners McBride Finance Services pinpoint a particular group of people. “Web 2.0 social media applications such as Twitter and Facebook create new opportunities for firms to improve their internal operations and to collaborate in new ways with their customers, business partners, and suppliers” (Culnan, McHugh, & Zubillaga, 2010, p. 1). Advertising on the Internet can be tough; it may require the use of a consultant who specializes in Internet marketing. McBride Financial Services would benefit by starting off small when using the Internet market their services. Conclusion McBride Financial Services provides a require service for anyone that is in the market for a residence or recreational property.
Lessens need to purchase “hard copy” of these. * Other competitors; Circuit City, CompUSA, Amazon.com, even Wal-Mart, Target, etc. * Possibility of losing customers to wholesale business. I think that for the most part Best Buy has lived up to their mission statement, because they are at the intersection of technology and life. I believe this to be true because they offer some of the newest technology in their store and it is place where people can actually interact with salespeople in real life.
In the past Kudler Fine Foods has secured its clientele by using newspaper, and word of mouth. As they progress forward many of their target market will be a younger demographic and will be reached via social networking. Technology will be a large part of marketing to their customers about store promotions and new products and services. One large cost savings for Kudler Fine Foods is that using social networking is usually not as expensive as direct mail, or newspaper. They will also save in man hours used to set up and take down in-store displays which can be uses to promote catering
This will then attract more customers due to her business being noticed by more potential clients. A website can be created at any point during the business, although it is most effective when you have already had a few customers and the business is already open. This is because the business would already be known and customers can then recommend other potential consumers to the website for more information. A business website should
As a secondary sources we use online postings done by your customers, we conduct online research to examine current trends in food and beverage industry, location and competition. Results of this research, discussed more fully in this report indicate that there is significant way of improving your current operation and make it more profitable. My firm and I thank you for your confidence in selecting Madison Research to prepare this report. I will be please to discuss its conclusions with you at your request. Sincerely Dorota Romaniuk Research Consultant TABLE OF CONTENTS SUMMARY……………………………………………………………………………………………………………………..iv PROBLEM………………………………………………………………………………………………………………………..1 BACKGROUND…………………………………………………………………………………………………………………1 DISCUSSION OF FINDINGS………………………………………………………………………………………………..2 RECOMMENDATIONS…………………………………………………………………………………………………3 CONCLUSIONS……………………………………………………………………………………………………………4
The reason they’ve introduced them is because it encourages customers to come back to the store which means they are turning into regular customers, which would definitely benefit the business. Customer support processes for online systems As new technology has been introduced, there need to be customer support and guidance of how to use the product. Nowadays this can be find on internet , on the website of the company where they’ve got the product from where the customer can even send an email directly which can be answered shortly. Another way companies deal with customer’s enquiries is by using the systems where a customer has to ring a specific number and then it comes with option “press 1 if....” ,
Internet capable technology is extremely affordable, and people across the world are adapting to this new wide world of communication. The world is changing, and experts are divided about the consequences of the fast-growing new ways people have to reach out to each other. Social media is now the most popular way to keep in touch with old friends, new friends, and family. Text messaging, along with its altered lingo, has almost replaced telephone calls and voice mail messages entirely. Business meetings have been replaced by emails or internet based conference applications such as Skype.