Case Study Starbucks Going Global Fast

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Case Study 1-1 & 1-2 Case 1-1 Starbucks Going Global Fast 1. Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets. A controllable element that Starbucks has encountered in entering global markets is their intentions of buying locations next to other coffee shops may seem viable for their profitability. However, a uncontrollable element is coffee consumers might feel unpleasant enough to buy Starbucks products if their the only company that only stands to sell coffee on the market. 2. What are the major sources of risk facing the company? Discuss potential solutions. One of the major risk the company faces is finding that they make less money on each oversea…show more content…
What could Nestlé have done to have avoided the accusations of “killing Third World babies” and still market its product? Nestle could have claimed that that the Third World babies are dying due to numerous reasons other than their products. Certain things should be accounted for such as hereditary diseases and lack of resources. 3. After Nestlé’s experience, how do you suggest it, or any other company, can protect itself in the future? My claim for Nestle protecting itself in the future is to claim their products are in ideal supplement, not to substitute actual real food. The company should also claim their products to be tested and organic to also rack in more consumers. 4. Assume you are the one who had to make the final decision on whether or not to promote and market Nestlé’s baby formula in Third World countries. Read the section titled “Ethical and Socially Responsible Decisions” in Chapter 5 as a guide to examine the social responsibility and ethical issues regarding the marketing approach and the promotion used. Were the decisions socially responsible? Were they ethical? The decisions based upon whether or not to promote and market Nestle’s baby formula in Third World countries were socially responsible. It is from the claim that their products were responsible for Third World country

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