Carry Out a Risk Assessment in a Health and Social Care Setting Essay

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FACULTY OF BUSINESS AND LAW BM6603 Marketing CommunicationsMODULE HANDBOOKSeptember 2013 | | Contents Introduction 2 Staff details 2 Learning Outcomes 3 Approach to Teaching and Learning 3 Teaching Programme 4 Assessment 6 Reading 11 Introduction This module concentrates on the core features of the marketing communications function within the wider context of marketing planning, with a specific focus on the advertising, sales promotion, public relations and interactive marketing communications elements of the mix. The module incorporates theoretical and conceptual considerations with the operational aspects of marketing communications planning to ensure that you develop the skills that are essential for a career in marketing communications, whether on the agency or client side. A combination of lectures, workshops, case study analysis and student presentations support the learning experience. Staff details Module tutor: Hilary Wason h.wason@kingston.ac.uk . Hilary will be your main point of contact for academic matters. Module Leader: Helen Robinson h.robinson@kingston.ac.uk Module Administrator: Rob Challinor r.challinor@kingston.ac.uk. Rob will be your main point of contact for all administration queries. Learning Outcomes On successful completion of the module, you will be able to: * demonstrate a detailed understanding of the scope of each of the major components of the marketing communications mix;. * judge the appropriateness of each of these components, both alone and as part of an integrated solution; * critically evaluate the role and importance of a variety of research techniques and sources in the planning, implementation and evaluation of marketing communication campaigns; * structure a realistic and coherent marketing communications plan based on considered research and evidence.
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